Our Story

Our Story


Private Label Express was founded in 1999.

With a background in the Pharmaceutical Industry, our founder Robert De Lima strived to create a company that could meet the needs of the growing vitamin/softgel market. After years of frustration with contract suppliers and manufacturers, Mr. De Lima realized that it was time to do it himself, and Private Label Express was born!

PLE’s growth has been explosive and success has come through cultivating relationships with customers, and working hard to keep our cost low in a competitive environment. At Private Label Express you not only get our products, but you get our team. We are hard working, ethical individuals who see eachother as more then just a “boss or employee”.

Regularly socializing outside of work, we are truly a family, and we treat our customers as part of that family.


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