Meet The Team

Meet The Team

Our Family

Robert De Lima, Founder & Chief Executive Officer

With a positive attitude, strong work ethic and incredible drive, Mr. De Lima has been involved with many successful business ventures. His entrepreneurship started at the age of 17 with his first company, which facilitated the transportation of construction materials. By the age of 24 he had purchased, grown, and sold more then 4 companies. Some of his more recent successes include a chain of retail stores, where he was the youngest business owner at Universal Studios, Orlando, Florida.

His journey into Pharma/Nutraceuticals started when he  joined a pharmacy staffing firm based in Miami FL. It was in this position where he hit his stride, increasing revenue tenfold in ten months. That success led to him starting a successful pharmacy consulting group, where he assisted pharmacists from CVS, Walgreens, and other similar establishments, to open their own pharmacies and obtain Pharma/Nutra products.

Simultaneously to this new venture, Robert formed a Pharmaceutical Sales Group in partnership with an out-of-state firm to help streamline and  facilitate drug supply into over 200 pharmacies nationwide. That organization supplied many of these pharmacies with OTC vitamins and supplements. From his experience, he found that most vitamin suppliers never met his expectations, and this lead to the creating of Private Label Express. He has referred to Private Label Express as a culmination of everything that he has learned in business and life.

Mr. De Lima moved to beautiful South Florida from Trinidad & Tobago, West Indies. He studied Principles of Business and Oxford Economics at Fatima College in Trinidad. He is married, lives in South Florida, and is the land speed record holder in the standing mile with a Porsche GT3 at 173.651mph.

Words from Mr. De Lima: “I celebrate my successes and learn from my failures. I continue to surround myself with positive, smart, honest people and learn from others. I teach others what I have learnt and fight every day to positively influence the lives of my wife and family, my friends, my employees, my customers and everyone with whom I come into contact.”


Ryan F. Zackon, Chief Operating Officer

Ryan F. Zackon comes to Private Label Express with a 10+ year track record as a dynamic senior executive of successful start-ups and high-growth companies.

In his role as Chief Operating Officer, Mr. Zackon is responsible for the day-to-day operation and success of the company. Mr. Zackon is responsible for the alignment and prioritization of company investments and ensuring operational excellence across the organization.

Prior to his appointment, Mr. Zackon served as the Senior Vice President of Regulatory Compliance, and then as the Chief Operating Officer of PDF Tactical, a leading multi-national security consulting firm based in Sacramento CA.  In those roles, his team of over 300 employees comprised of security personnel and subject matter experts, provided contract security services and threat level consulting to both public and sensitive private sector organizations.

Prior to his success with PDF, Mr. Zackon founded Dynamic Protective Services in 2006, where he served as President & CEO for 4 years. Mr. Zackon’s strategic vision and exploitation of a specific market segment led to the company’s rapid growth, and eventual holding of a major market in California. Dynamic Protective Services was acquired by Ironclad Private Security in 2011.

In addition from his success in the private sector, Mr. Zackon is an honor graduate of the Rio Hondo Police Academy, Class 177, and is a subject matter expert in the fields of Large Scale Event Security, Public Figure Protection, and Advanced Intelligence gathering techniques. In August 2010, after the success of his first business venture, Mr. Zackon was hired by the Los Angeles Police Department and Palantir Technologies to serve as an Intelligence Analyst embedded with LAPD’s acclaimed Special Investigation Section (SIS). Mr. Zackon spent time at the Central Intelligence Agency in McLean VA, and was then assigned to the Joint Regional Intelligence Center in Los Angeles to support SIS missions.

Mr. Zackon hold a Bachelors degree in Psychology from The Ohio State University, and bi-lingual in French and English. In his free time, Mr. Zackon is an avid marathon runner and enjoys spending time with his 5 year old German Shepherd named Kilo.


Patrick Hackshaw, Director of Operations

Patrick Hackshaw is employee #1 of Private Label Express. As a member of the original concept and development team, Mr. Hackshaw shared in Mr. De Lima’s vision and has been an integral part of the companies growth since PLE opened their doors.

Patrick  comes to Private Label Express with an extensive professional background in Graphic Design, Web Development and Editing for the Microsoft Corporation. Mr. Hackshaw  was on the inaugural staff of the Broward College student newspaper (The Observer) and was the inaugural editor of the Florida International University student newspaper (The Beacon) .

Mr. Hackshaw hails from Trinidad & Tobago where he was a member of the National Swim Team. An avid fútbol fan, Patrick enjoys camping with his children and spending time with friends.


Paul Capodanno, Director of Marketing

Paul Capodanno comes to Private Label Express with more than 20 years of traditional and digital marketing experience, with B2C and B2B industry leaders.

For the last 15 years Mr. Capodanno led his own digital advertising agency, and worked for large advertising groups where he directed major marketing programs for brands including GNC, AutoZone, Michael’s, Taser International and Vitamin Shoppe. Paul’s in-depth knowledge of technology platforms, web metrics, and multi-channel customer engagement has been a great addition to Private Label Express to help develop programs for our Amazon resellers, international customers and domestic partners.

Paul has an M.B.A. from University of Oklahoma, a Master’s in Marketing from University of Clermont-Ferrand.


Chris Gonzalez, Director of Business Development

Chris Gonzalez comes to Private Label Express with over 10 years of Business Development experience.

Chris’s primary focus is to build awareness PLE’s unique capabilities among prospective clients, and develop and maintain relationships with current and past clients. As an advocate of the company’s vision to enrich and its goal to positively impact the industry, Chris finds her work rewarding and fulfilling.

Prior to joining Private Label Express, Chris spent seven years in the staffing/executive placement industry where he held roles as a business development manager, national training manager and executive search consultant.

In addition to his love for reading good books and his passion for writing, Chris enjoys spending quality time with his family.


Maritza Morris, Director of Social Media Engagement

Maritza Morris is a subject matter expert on the social media team.

Ms. Morris is primarily responsible for planning and executing effective social media strategies for Private Label Express’s aggressive online presence. Her job is to be  “in the know” on all new technologies, trends, and applications related to social media.  Ms. Morris is also heavily involved in the reporting and analytics in the socialsphere, and is responsible for tracking PLE’s’ social media efforts including overall buzz, sentiment, share of voice and conversions based on social campaigns.

Ms. Morris comes to South Florida by way of Canada. In her leisure time she is a active member of the CrossFit community and an Animal lover.

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