Thinking About Purchasing Vitamins from a Private Label Vitamin Manufacturer?In today’s rapidly evolving health and wellness market, the competition among private label dietary supplement brands is intense. Vitamins, though, has proven to be the most market-viable supplement product segment to offer as part of your private labeled line up.
What makes vitamins an attractive addition to your product selection and how can they contribute to your business’ growth and sustainability?
How Vitamin Manufacturing Works
The way private-labeled vitamins with us works is pretty simple: we comprehensively work with our customers in order to create a dietary vitamin that works for their brand—whether it’s a stock or custom formulation, we are there to act as their business partners, offering our advice and experience that allows us to collectively decide on the “perfect” product. For instance, retailers with a better grasp of what their demographic is demanding, they can choose to go with an industry staple—with a twist. A good example of this would be a merchant who’s interested in selling a turmeric-based product, only they want their product to stand out, have something different from the rest; so they opt for a custom formulation that allows them to control what types of ingredients go into their vitamin. Whether it’s a higher concentration of curcumin or adding ginger, the choice is theirs to make. We simply manufacture it with the highest quality in mind.
Though the idea of selling a market-validated stock or custom formulated product, it’s considered a best practice to observe and identify your demographic’s wants and needs. Say your customer base is primarily made up of people in their 60’s, introducing a line of pre-natal care wouldn’t be the smartest option. We always recommend introducing a product that compliments your already-existing lineup. By having a solid launch strategy and brand positioning, your private label vitamins are ready to be sold.
How To Choose A Private Label Vitamin Manufacturer
Your private label vitamin manufacturer partner should have strong communication, experience, ethical standards, and be driven by quality. Not only that, but consistency is an underrated skill set that really sets you apart from your competition, and having a supplier that’s consistently transparent with their delivery makes all the difference.
Picking the right company should be as careful and planned as deciding on your brand logo, positioning, and strategy—it goes hand in hand with the success of your company. Why is this so important? Because the private label vitamin manufacturer that produces your vitamins is directly linked to the quality and dependability of your products; which is why entering the right partnership is of vital importance.
Choose to work with a private label vitamin manufacturer that truly sees you as a business partner. Private Label Express believes in not only helping the best eCommerce merchants in the industry to continue to expand their product selection, but we also believe in helping support the up-and-coming brands with our knowledge, experience, and quality of service.
A Quick Note About Dietary Supplements from a Private Label Vitamin Manufacturer...When discussing how effective any vitamin or dietary supplement will be, it’s important understand that vitamins and supplements are intended to “supplement” your existing diet. If you practice habitually unhealthy eating habits and/or live an unhealthy lifestyle – you can’t expect any supplement to move the needle regarding your health and wellness.
Secondly, all over-the-counter (OTC) dietary supplements are not intended to diagnose, treat, cure, or prevent any disease. Understanding this will help temper you and your customer’s expectations when taking vitamins, minerals, and other dietary supplements.
Key Factors Affecting Vitamin PotencyThe FDA defines a high potency vitamin, or a vitamin that can make that specific claim on the label, as one that contains 100% of the recommended daily intake per serving. Not being able to make that claim is not necessarily a bad thing, though, since the food you eat will also supply you with additional opportunities to get those nutrients.
Finding a vitamin formulation with the right balance of potency and viability is important because some vitamins can have negative side effects when taken in excessive dosages. Private Label Express makes this choice simpler for you by providing market-tested vitamin concentrations that will allow your brand to offer your customers a safe yet competitive vitamin formulation without all of the guesswork.
As a private label vitamin manufacturer, we offer a wide selection of vitamin solutions for you, allowing you to find the perfect product to suit your brand and set you apart from the competition.
Your product purchase includes complementary label design, label printing, and label application, ensuring the product is fully branded and ready to go when you receive it.
If you would like to have a more detailed conversation regarding the specifics of your brand needs, you can chat with us live by clicking the chat bubble below!
Partner With Private Label Express Today!When it comes to competing with brands around the world, we understand what it takes to help power you to the next level of your success. Give your brand a competitive edge and make our team a part of yours.
World-class production capacity, industry-leading turnaround times, high-demand products, and unparalleled support. Power YOUR Brand with Private Label Express.
