Frequently Asked Questions
Everything you need to know about starting and scaling your supplement brand with Private Label Express.
It means the manufacturer uses an existing formula and produces the product under your brand name.
Private label offers full customization and exclusive branding. White label is typically a stock product with minimal labeling changes.
$2,500–$10,000 for most new brands depending on SKUs, labels, and marketing.
Capsules/Tablets
Stock formulas: 200–1,000 bottles per SKU
Custom formulas: Varies per format (e.g., 150,000 capsules/tablets divided by fill count.)
Gummies
Stock formulas: 200–1,000 bottles per SKU
Custom formulas: Varies per format (e.g., 500,000 gummies divided by fill count.)
Powders
Stock formulas: 7,500 sticks or 1,500 tubs
Custom formulas: Varies per format (e.g., 20,000 sticks or 2,000 tubs)
Stock products: Usually 3–5 weeks after label approval.
Custom formulas: Approximately 8-12 weeks after date of payment.
Custom formulas: Approximately 8-12 weeks after date of payment.
Our best selling formulas are usually Probiotics 50 Billion CFU, Multivitamin gummies, Magnesium tablets, Vitamin D3+K2, CoQ10, and Ashwagandha.
Yes — with compliant labeling, FNSKU, seals, and testing. We help ensure your products meet Amazon's requirements.
No. The FDA regulates the facility and labeling, but they do not "approve" dietary supplements before they go to market.
You need an LLC and standard business registrations, but there is no special "supplement license" required for most retailers.
Yes, we specialize in custom formulations. Note that these typically have higher MOQs and longer lead times than stock formulas.
Key certifications include GMP certification, FDA registration, COAs (Certificates of Analysis), and purity/microbial testing.
Yes, every batch should have a Certificate of Analysis to ensure purity, potency, and safety.
We offer PET bottles, glass jars, pouches, and stick packs in various sizes and colors.
Yes. We offer sample bottles or pouches for many of our stock formulations so you can test the product before a full run.
Most supplements: 24 months.
Gummies: 12–18 months.
Gummies: 12–18 months.
Yes, we offer drop shipping services on select products. Contact our team for specific program details.
Yes. Documentation requirements vary by country. Share your required import document list, and we can confirm our ability to provide them.
Follow FDA guidelines for Supplement Facts panels and avoid disease-curing claims. We also offer label compliance reviews for our clients.
Look for high-demand, daily-use products with clear benefits. Our team can share current market trends to help you decide.
Still have questions?
Our expert team is here to help you navigate the complexities of supplement manufacturing.