PRIVATE LABEL MULTIVITAMINS

Thinking About Selling Private Label Multivitamin Supplements?

In today’s rapidly evolving health and wellness market, the competition among private label dietary supplement brands is intense. Multivitamins, though, has emerged as one of the most market-viable options to offer as part of your private label product line up.

What makes multivitamins an attractive addition to your product selection and how can they contribute to your business’ growth and sustainability?

Why Do Consumers Buy Multivitamins?

79% of consumers state that they take multivitamins as part of their health and wellness regimen, making it one of the most widely used dietary supplements out there.

The primary function of multivitamin supplementation is to help balance out any nutritional gaps in the consumer’s diet that might happen as a result of busy lifestyles, dietary restrictions, or limited access to nutrient-rich foods.

Multivitamins offer a one-stop solution for holistic well-being. Offering a broad spectrum of essential vitamins and minerals, multivitamins provide the opportunity to appeal to a much larger audience-base by addressing various nutritional needs at once. This versatility is something that most single-nutrient dietary supplements simply cannot offer. The convenience and simplification of taking a single private label multivitamin streamlines the supplementation process considerably which the public at large has proven to be highly sought after trait in a supplement.

A Closer Look At Private Label Multivitamin Market Indicators…

A closer examination of market indicators is key to understanding what you and your brand can expect going forward. Having a better grasp of the market landscape will help you feel more secure and confident about your decision to move forward with multivitamins as a product choice.

Follow along as we dive into two critical aspects that could, and should, shape your strategic approach: search engine insights and ecommerce marketplace sales performance…

Recent search data shows consumer interest in multivitamins is growing, with searches for terms like “best multivitamin” up 15% so far in 2023. Trending terms such as this can be very encouraging since it indicates that interest is moving in a positive direction.

Searches for vegan and vegetarian multivitamins have also surged 35%, indicating demand for plant-based options. Private Label Express Multivitamin Gummies (shown at the top of the page) would be a great product to offer to fill that demand.

Searches for subscription vitamin services have grown 44% as consumers embrace convenience. This speaks to a tremendous opportunity for your brand to inspire brand loyalty is your dietary supplement manufacturer is able to keep you stocked in line with your demand – it would be a shame to lose your customer’s loyalty because your manufacturer is out of touch with your needs or difficult to contact when you are in a crunch.

The U.S. multivitamin market was valued at at approximately $7.1 billion in 2020 and is expected to grow at a compound annual growth rate of around 4.5% over the forecast period from 2021 to 2028 according to Statista, Grand View Research.

Multivitamins represent one of the largest individual categories of dietary supplements sales, accounting for roughly 19% of the total U.S. supplement market.

It’s key to note that recently data from Nielsen indicates sales of multivitamins marketed to children saw a 19% increase in the past year as parents supplement picky eater’s diets. This reveals an important and growing segment. This is another key area where our tasty and safe multivitamin gummies would make a logical fit.

55% of Americans believe that their multivitamins truly make a difference in their health. There is a huge opportunity to profit greatly on online marketplaces such as Amazon since 42% of consumers say that they shop for supplements online.

There is ongoing debate and research around whether multivitamins provide meaningful health benefits for the general population but when considering people who are deficient, multivitamins can definitely help fill nutritional gaps not met by diet alone.

In fact, studies show that certain groups like pregnant women, the elderly, and patients with malnutrition can boost their health and wellness through multivitamin supplementation.

In order to make sure your product is doing what it is intended to do is to by making sure that your supplement facts panel is both accurate and true. Having supplied some of the top brands on Amazon reliably for over a decade, reputable private label multivitamin manufacturers like Private Label Express go a long way in making sure your product label is accurate and marketplace compliant.

As one of the top revenue generating dietary supplement segments in the U.S., multivitamins really work to round out your dietary supplement line up with its’ evident mass market appeal.

When discussing how effective any dietary supplement will be, it’s important understand that dietary supplements are intended to “supplement” your existing diet. If you practice habitually unhealthy eating habits and/or live an unhealthy lifestyle – you can’t expect any supplement to move the needle regarding your health and wellness.

Secondly, all over-the-counter (OTC) dietary supplements are not intended to diagnose, treat, cure, or prevent any disease. Understanding this will help temper you and your customer’s expectations when taking vitamins, minerals, and other dietary supplements.

Multivitamins vary greatly in their vitamin and mineral content and quantities. However, there are seven key nutrients that consumers and doctors look for in choosing a private label multivitamin. These include Vitamin D, Magnesium, Zinc, Iron, Folate, and Vitamin B-12. These nutrients are regarded as essential for healthy functioning. However, for those with chronic conditions or are pregnant, nutritional needs will vary.

In Conclusion & Next Steps…

Private Label Express offers a wide selection of stock multivitamin solutions for you, allowing you to find the perfect product to suit your brand and set you apart from the competition.

Your product purchase includes complementary label design, label printing, and label application, ensuring the product is fully branded and ready to go when you receive it.

If you would like to have a more detailed conversation regarding the specifics of your brand needs, you can chat with us live by clicking the chat bubble below!

Partner With Private Label Express Today!

When it comes to competing with brands around the world, we understand what it takes to help power you to the next level of your success. Give your brand a competitive edge and make our team a part of yours.

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