What Are Private Label Supplements?
Savvy and innovative merchants looking to bring an exclusive and unique supplement combination to this ever-growing market should consider the use of private label supplements—which are manufactured by one company to be sold under another company’s brand. Essentially, what we do at Private Label Express is to help determined business owners create custom formulations that complement their brand’s lineup.
With the influx of health and wellness-conscious consumers, the market has shown the highest overall demand for daily supplements such as Turmeric, Vitamin D, Multi-Vitamins, and so on. By selling private label supplements, industrious online retailers have the chance to reap some of the lucrative benefits that come with the supplement industry.
Private labeled supplements are a great choice for online retailers that want to create their own, distinctive formulation, instead of selling stock products–otherwise known as, white labeling.
How are “Private Label Supplements” Different From “White Label Supplements”?
The main difference between white and private labeled products is that private label brands are made exclusively for a particular brand; whereas white-labeled supplements are pre-made, pre-packaged stock products.
With custom-made formulations, merchants have the ability to control what ingredients go into the supplement from start to finish. There is much more control when it comes to the production of the supplements themselves; business owners can choose the type of packaging (softgel, tablet, capsule, etc), the raw materials used, bottle and cap colors, and so on.
At Private Label Express, we offer both—custom and stock supplements. The best way to decide which one would be the best fit for you is by understanding exactly how each one works.
How Private Label Supplements Work?
You present your desired formulation to one of our experienced team members—whether it’s a stock or custom formulation, we are there to act as their business partners, offering our advice and experience that allows you to decide on the “perfect” product that works best for your brand and your specific customer demographic. For instance, retailers with a better grasp of what their demographic is demanding, they can choose to go with an industry staple—with a twist. A good example of this would be a merchant who’s interested in selling a turmeric-based product, only they want their product to stand out, have something different from the rest; so they opt for a custom formulation that allows them to control what types of ingredients go into their supplement. Whether it’s a higher concentration of curcumin or adding ginger, the choice is theirs to make. We simply manufacture it with the highest quality in mind.
Though the idea of selling a custom formulated product is enticing, it’s considered a best practice to observe and identify your demographic’s wants and needs. Say your customer base is primarily made up of people in their 60’s, introducing a line of pre-natal care wouldn’t be the smartest option. We always recommend introducing a product that compliments your already-existing lineup. By having a solid launch strategy and brand positioning, your private label supplements are ready to be sold
Are Private Label Supplements Right For Me?
We are always looking out for our partners here at Private Label Express, so we put your interests, goals, and success is our top priority. In doing so, we evaluate whether or not a private labeled supplement really is the best option for your business. If this is your first time delving into the supplement industry, then this won’t be the best approach for two main reasons:
- Private label supplements require a higher MOQ (Minimum Order Quantity).
- Turnaround times are slighter longer than white-labeled stock products since we need to source, manufacture, design, and package the custom creations.
With these things in mind, any well-educated and conscious merchant should be able to decide on whether or not private label products are right for them.
How to Choose a Private Label Supplement Company
Your manufacturing partner should have strong communication, experience, ethical standards, and be driven by quality. Not only that, but consistency is an underrated skill set that really sets you apart from your competition, and having a supplier that’s consistently transparent with their delivery makes all the difference.
Choosing the right company should be as careful and planned as deciding on your brand logo, positioning, and strategy—it goes hand in hand with the success of your company. Why is this so important? Because the company that manufactures your supplements is directly linked to the quality and dependability of your products; which is why entering the right partnership is of vital importance.
Choose to work with the company that truly sees you as a business partner. Private Label Express believes in not only helping the best eCommerce merchants in the industry to continue to expand their product selection, but we also believe in helping support the up-and-coming brands with our knowledge, experience, and quality of service.