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Thinking About Selling Private Label Gummies?

When researching new private label supplement options to add to your existing lineup, it can be a good idea to start with a supplement type that serves your MVP customer’s specific needs or desires.

With many options available in this annually growing dietary supplement industry, it is important to consider certain supplements to add to your current offerings. The research shared here about the private label gummy manufacturer market can help narrow your selection to the products that will entice your MVP customer, as well as help you get to market faster.

In this article, we will take a closer look at a few important factors that may help determine if gummy-form supplements are a good fit for your brand.

We will also help recommend a few of the top, market-tested gummy options that are either trending or have seen consistent growth in the industry.

Nutraceutical vs. Pharmaceutical

When evaluating how effective a supplement may be, remember that dietary supplements are not intended to treat, cure, or prevent any diseases. Though nutraceuticals are routinely used to support certain health benefits, they are different from pharmaceuticals. Nutraceuticals are natural and work with the body’s chemistry to produce certain desired effects over time when taken consistently.

Pharmaceuticals, on the other hand, tend to be synthetically created to hack your body’s chemistry for a more immediate and dramatic effect. Understanding the difference between the two is key.

This important point is vital to the long-term success of your brand because when selecting new products, you want to ensure that you are properly managing your customers’ expectations. This management should be written within your marketing copy in a way that is one hundred percent compliant with current FDA and FTC regulations and guidelines.

A Closer Look At Gummy vitamin manufacturing Market Indicators…

Let’s first take a deeper look at a few key data points that may help lead us toward the specific product solution that will serve our targeted function and, ultimately, our MVP customer.

Search Engine Popularity

An analysis of search engine popularity based on data from platforms like Google revealed a 90% increase in popularity for the search term “gummy supplements” over the last 5-year period ending in August 2021. Over 20% of the growth experienced took place in the final 12-months.

Related terms like “ashwagandha” and “apple cider vinegar” increased in popularity by 3,550% and 160%, respectively, during this time. These are both popular gummy supplement options explored later in the article.

When looking at sales-related search data from e-commerce sites like Amazon, the research shows that the term “gummies” sees tens of thousands of searches every month. While several searches for phrases that include word gummies (such as elderberry, zinc, and vitamin C gummies) average hundreds of thousands of high-intent searches monthly. Other Popular terms associated with private label gummies are gluten-free, non-gmo, vegan, and organic.

Private Label Gummy Vitamins Sales Performance

The growing popularity of gummy supplements is translating to hundreds of thousands of monthly sales for the top brands within this slice of the supplement market. Apple cider vinegar, elderberry, and multivitamin gummies are among the best products sold by these brands.

Market projections suggest that gummies will continue to be a popular choice over the next few years. In fact, by 2025, the global gummy vitamins market size is expected to just about double from $5.9 billion to $10.6 billion.