Educated private label merchants will often find themselves exploring the opportunities behind gummy supplements and the promising sales upside it may bring. If you’re considering jumping in on the benefits surrounding vitamin gummies, you are not alone. Gelatin and pectin gummies have climbed the ranks to become an industry staple. These candy-like vitamins provide consumers with a fun, alternative way to take their daily supplements, and the demand for them has only gone up.
Getting in on the lucrative benefits is certainly enticing, and with it being an exceptionally market-viable product, online retailers across the US have their eyes on the possibilities it can do for their brand. But before making the plunge, any educated seller will remember what to look out for, who to partner up with, and whether it fits the demographic they’re going for.
And in order to be successful in this industry, those are some of the things you need to keep in mind.
Gummies have been around longer than most people think, with the first examples appearing at the end of the 1990’s. Those early uses of gummies were focused on use as a child-friendly solution for nutrients, it is only in the last decade where they have been seen as an alternative to traditional tablets or capsules for adults.
The first adult focused modern gummies appeared in 1997, and they have grown in popularity ever since. We may think of them as part of the industry today, and find it difficult to imagine nutrition without them, but in that short time gummies have become remarkably popular. The gummy market is seeing rapid growth, with 25% year on year gains in the US supplement market alone.
Researching the market-viability of the products you choose to sell is only have the work; but it’s arguably one of the most crucial and undermined parts of running a successful business. By looking at sales volumes and search engine popularity, you have the opportunity to get better insight when making your decision.
As we mentioned earlier, each supplement will have its own market advantages and challenges, so let’s take the time to examine a few market indicators in more detail to determine what kind of opportunity gummy supplements represent for you and your brand.
Within the last 5 years, from 2014 to 2019, the search engine popularity for “gummy vitamins” as a search term grew by as much as 67% both in the United States and worldwide. Like most supplements, the popularity tends to dip a bit sometime around November/December, only to spike back up in the beginning of the new year; no doubt to the renewed commitment made by many with health-related New Year’s resolutions.
The most popular related queries regarding the use of gummy vitamins are prenatal and hair supplements – this is a positive indicator of potential continued market growth as the public at large is seeking more information on the health benefits. Year over year, gummy nutraceuticals show a continued upside as its search engine interest continues to consistently reach new heights – and with it being a more delicious and tastier alternative to “traditional” supplementation, it’s no wonder why.
When we examine the sales performance of gummy supplements in the United States, we see that there are a few top sellers out there who are moving an excess of a few thousand units per month. This is a positive indicator for those at the very top, but what does that look like for other gummy sellers?
When you look at the remaining sales volume outside of the top few, it appears to be pretty evenly distributed across the top 10. Some of the newer sellers on marketplaces like Amazon, Ebay, and Jet are showing promising sales volume in the thousands per month despite not yet having many reviews – so the opportunity to do well is certainly there. Since the demand for gummy vitamins is so high (thanks to its candy-like taste), many merchants have jumped at the chance to score big by selling gummy supplements, making it a highly competitive market. With the right tools, proper brand positioning, and deep market research, your business could make its way toward becoming a top gummy seller over time.
One last thing to consider is that the right manufacturing partner can help provide a very unique advantage from a sales perspective – we will explore this idea more deeply in a bit. In the meantime, let us consider what options are available to you when you have made the decision to move forward with your new gummy supplement.
With Private Label Express, you have two great options to choose from depending on the approach you feel prepared to take with your new gummy product. You can choose a white label or private label product solution. Essentially, a stock formulation or a custom formulation.
Not sure which one is right for your brand? Consider the following:
If you’re seriously considering entry into the supplement industry, and it’s your first time doing so, consider the use of market-validated stock supplement first. This option is best for the vast majority of sellers exploring a new product option.
Any type of white label gummy supplements are perfect for those who are testing the viability of this new supplement to their target audience – the minimum order quantities are lower and the turnaround time on reorders is very fast, so you will not need to order as much as if you had decided to proceed with a custom formulation. Ultimately this leaves you little more flexible and better prepared for any surprises that may occur within the course of your new product campaign. This extra flexibility can be invaluable to your new gummy product’s continued supply chain stability.
Our white label gummy formulations have been market-tested for years and come in a variety of concentrations, fill counts, and formulaic varieties. This gives you and your brand some options that can help set you apart
Now, say you’re an experienced merchant that wants to bring a unique supplement formulation to this ever-growing market; then private labeling is the route you should take. Everyone wants to be original, to have something that sets their brand apart from the others. Something that gives them a competitive advantage.
Private labeling is similar to white labeling, except it’s your own custom formula – one no other company would have. In order to put together a viable custom formulation, there are a number of factors that must be considered. As a result of this, it takes a bit of back-and-forth communication and teamwork to reach the kind of formulation that works both functionally and financially for everyone involved. Private label, or custom, formulations will require a higher minimum order quantity and a longer reorder turnaround time than a white label formulation, so proper planning and a certain experience level is recommended before taking this route. It will be crucial to your product’s continued success to make sure you partner with a manufacturer that you trust. One that is responsive to your communications, and can consistently deliver on time. Formulations can be difficult, and even with the right idea in mind, you could find yourself with supplements that have conflicting ingredients or lacking certain key raw materials that can compromise the supplement’s effectiveness. The right manufacturing company will not only assist you in producing these formulations, but they’ll also help guide you in the direction that allows your formulation to reach its full potential.
One important word of caution that applies to both custom and stock products – if your primary focus is finding the lowest priced product, you can run into some serious issues down the line. The unfortunate truth is that many manufacturers out there may decide to subtly compromise the ingredient concentrations to essentially create a “watered-down” version of your formulation without your knowledge or consent. They may do this just to hit a target price point you may have asked for. If you are selling your supplements on a third-party marketplace like Amazon, for example, your customers may discover this before you do and it can lead to serious and costly complications. Do you trust your supplier?
When taken as a nutritional supplement, gummies containing essential vitamins and minerals have many potential benefits associated with it. When gelatin and pectin gummies first hit the market in the late 90’s, they were more geared toward appealing to children; especially those that struggled with taking capsules that often tasted like cardboard.
The general public interest in gummies is that they not only help consumers get their daily does of vitamins, but they’re easier to ingest making them appealing to families with kids and people who want to enjoy taking their dietary supplements
It’s considered a best practice to question whether or not gummy supplements actually work; simply because it gives you the opportunity to research the product you’re willing to invest in. First, you need to understand what people are taking it for, how effective it is (by following proper usage), and what your desired price point is. Being customer-centric is an important part of any business, and if you’re seriously considering a gummy-based product to compliment your line, then taking these factors into account will make a considerable difference in the quality of your supplements.
Keep in mind that dietary supplements are not intended to treat, cure, or prevent any diseases. Though nutraceuticals can be used to support healthy immune systems (amongst other uses), they are different from pharmaceuticals. With nutraceuticals, they’re natural and work with your body’s chemistry to produce desired effects over time. Pharmaceuticals, on the other hand, are synthetically created to hack your body’s chemistry for a more immediate and dramatic effect.
Understanding what sets them apart from one another is important if you want to dive into selling supplements to consumers – and supplements that work, for that matter.
When taking things that help supplement an existing diet, it’s essentially adding vitamins and minerals to the body over a period of time by taking them regularly and consistently. And because there seems to be a bit of a misconception regarding the effectiveness of nutraceuticals, it’s important to research reputable clinical studies that are up to date.
Since vitamin and mineral supplements aren’t synthetically made in a lab, there are a few things that can affect the results of these natural substances. For starters, diet has a lot to do with how well something works; if someone consumes copious amounts of salty and high-fat foods, then taking a supplement that may help regulate their blood pressure won’t do much of anything. That, and taking it in a consistent basis has a lot to do with how well it will work, too.
The concentration of the active ingredients is another building block that can inhibit the effectiveness of your products – Failing to take the time and resources to make sure your supplements have the proper ingredients that help them work will only make it fall short at the end of the day. Poor bioavailability is another factor to consider. For example, those with faster metabolisms might flush out a vitamin quicker than the body can absorb it – which goes back into the ingredients in the supplement; when formulating vitamins, it’s important to note which materials help with the supplement’s bioavailability, which helps the body take in the positive effects a lot easier.
This brings us to your target per bottle cost – this is very important when it comes down to the quality of your supplement, and whether or not it will really work. Skimping out on materials and not caring about what goes into your product only does you more harm than good. Again, being customer-centric will not only have you gain customer loyalty, but your nutraceuticals could have a fighting chance against fast metabolism and poor dieting if the materials used are of high-quality.
Before deciding on whether or not a gummy supplement is right for your brand, you need to ask yourself, and your manufacturing partner, one very important question: what factors make the best quality gummy vitamin? Understanding the key component to this supplements’ success is vital when formulating or investing in its stock. Without a knowledgeable manufacturer, you could find yourself with hundreds of products that contain faulty and watered-down materials.
Below, we will examine what it is, and why it’s absolutely needed when thinking about selling these types of dietary supplements.
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It can be very easy for an uneducated seller to ignore the quality of the ingredients their manufacturer uses to produce their product. To be a successful supplement merchant, you have to know what to look out for, and what works better for your customers.
Because manufacturing gummies isn’t easy, most companies will under-deliver when it comes to the vitamins and nutrients found in the supplements. Others will use copious amounts of food coloring, additives, and sugar, while others are far more conscious of what goes into the gummy supplements. A transparent manufacturer should be able to tell you what they use and guide you in the process of creating your brand’s multivitamin gummy; basically, they should be able to assist you with the “best practices” when it comes to creating and producing them.
Gummies aren’t just made with animal-based gelatin products, too. If you’re a merchant who’s conscious of your vegan and vegetarian customer base, then pectin gummies are a great alternative to gelatin. One great upside to pectin is that the melting temperatures are higher, so you would run less of a risk of them melting while in transit. If you’re aware of the materials used to create your gummy supplements, your consumers will thank you. In today’s age, anything can be researched with the click of a button and a few finger swipes, and savvy consumers know exactly what to look out for.
The worst mistake any seller can make is diving head-first into a demographic that doesn’t suit their brand. If you’re a merchant whose primary customer base are people in their 60’s, then selling a line of prenatal care wouldn’t make much sense. Why? Because the demand just isn’t there.
That’s why understanding your demographic is an essential part to doing well in any industry. You have to know what they want, and whether or not they’ll use the product or service. Same goes with dietary supplements; before jumping on the bandwagon and purchasing large amounts of the “next best thing”, let your consumer’s behavior trends tell the story. By being able to examine and relay the information your demographic displays, you can make a far more calculated guess on whether or not your product will do well with your customers.
If you’re unsure whether or not a gummy supplement is good for your brand, asking your manufacturing partner for their input could serve you well. By teaming up with a company that’s experienced with creating supplements, they should be able to offer some insight on how to position your product in a way that resonates with your audience. That, and working with a manufacturer that’s conscious of your brand’s customer base will give you a different perspective when considering the investment of gummy nutraceuticals
Inexperienced and uneducated retailers don’t seem to understand the sheer importance of partnering with a manufacturer that will help them, not harm them. The opposite is said for interested sellers who are conscious of who their manufacturing partners are, and what they do. When searching for a company that will manufacture your brand’s supplements, make sure that you’re looking for one that shares the same vision and goals as yours. Why? Because it makes the business partnership that much easier and lucrative. Any successful merchant will tell you the same thing – the people you choose to do business with can either make or break your brand.
The task of sourcing a manufacturer that will help your brand isn’t hard, as long as you know to look for the right signs and qualities that make up a great manufacturing company. Below, we will explore what they are:
Knowledge is power, and finding the right partner can be incredibly beneficial to your brand. Taking the time to research and evaluate the company that will produce and formulate the supplements you’ll sell is crucial if you want to do well in this industry. When it comes to gummies, ingredients do matter (it matters for all supplement formulations, really). Not only that, but how it’s made, too. And since gummy supplements have been high in demand, a reliable manufacturer is like striking gold; you wouldn’t want to let your customers down because the products didn’t arrive when they were supposed to.
With your brand’s reputation on the line, it’s vital to do business with the right company. The wrong manufacturer could cost you time and money. And while business setbacks aren’t unheard of, it’s worse when it’s out of your control.
Think of a scenario: it’s the new year, weight loss supplements are flying off the shelves, but because your manufacturer 1) doesn’t have enough stock, or 2) didn’t deliver on time, your supply has run dry and you now need to spend more to regain the momentum. This doesn’t bode well for your brand as you now have extra costs to make up for what you lost – and it wasn’t even your fault.
That’s why professional business partnerships matter, especially when your money is on the line. When choosing a manufacturer to help your brand grow, the right choice is crucial. Here at Private Label Express, we are conscious of the hard work you put into the success of your brand, and strive to deliver nothing but the best service, advice, and supplements.
We’re not just looking for a transactional relationship. Here at Private Label Express, we are in search of a partnership that’s beneficial to both parties. Through our calculated and expert analysis of the market trends and what it demands, we are able to provide you with reports and insights that are essential to the growth of your brand.
Our company was founded on the simple premise that we wanted to be different than the others- to deliver at a consistent, fast rate, to offer impeccable marketing and branding advice, and above all else, produce the highest quality supplements for our partners and their customers.
At PLE, there are no loopholes, no hidden agendas; what you see is what you get – Transparency is our battle cry. We’re here to create a lasting partnership that coincides with our vision as well as yours.