Any savvy and innovative online seller looking to dip their toes into a rapidly-growing industry should consider the use of market-validated stock supplements first. White labeling is a legal protocol that allows a product to be sold and re branded under another company’s brand. Essentially, what we do at Private Label Express is manufacture supplements that have proven market resiliency, without our brand’s image on the end product, so that retailers have the chance to display and market their own brand when reselling them to their customers.
With the influx of health and wellness-conscious consumers, the market has shown the highest overall demand for daily supplements such as Turmeric, Vitamin D, Multi-Vitamins, and so on. By selling white label supplements, industrious online retailers have the chance to test the viability of a product before considering diving into the idea of creating, and later selling, their own custom formulations—otherwise known as, private labeling. Every industry has its staple(s), and supplements are no stranger to this. There’s a high demand for certain nutraceuticals that, thankfully, don’t require sellers to “reinvent the wheel”.
The main difference between white and private labeled products is that private label brands are made exclusively for a particular brand; whereas white-labeled supplements are pre-made, pre-packaged stock products.
White label supplements also tend to have lower order minimums, higher profit margins, and quicker turnaround times, simply due to the fact that they’re already pre-made and ready to be shipped.
At Private Label Express, we offer both—custom and stock supplements. The best way to decide which one would be the best fit for you is by understanding exactly how each one works.
The way white labeling supplements with us works is pretty simple: we comprehensively study consumers’ shopping trends and market demands to uncover products with tried and true market viability and resiliency. A good example of this would be BHB Keto supplements; due to the massive surge in interest surrounding the keto diet, supplements that cater to this lifestyle have seen a rise in popularity—both on search engines as well as online marketplaces. In anticipation of this demand, we will see to it that our clientele has a viable white label product that will allow them to aggressively enter that lucrative market without needing to create a custom formulation from scratch.
Though the idea of selling a popular and trending nutraceutical is exciting, it’s considered a best practice to observe and identify your demographic’s wants and needs. For instance, if your customer base is primarily made up of people in their 60’s, introducing a line of pre-natal care wouldn’t be the smartest option. We always recommend introducing a product that compliments your already-existing lineup. By having a solid launch strategy and brand positioning, your white label supplements are ready to be sold.
Your manufacturing partner should have strong communication, experience, ethical standards, and be driven by quality. Not only that, but consistency is an underrated skill set that really sets you apart from your competition, and having a supplier that’s consistently transparent with their delivery makes all the difference.
Picking the right company should be as careful and planned as deciding on your brand logo, positioning, and strategy—it goes hand in hand with the success of your company. Why is this so important? Because the company that manufactures your supplements is directly linked to the quality and dependability of your products; which is why entering the right partnership is of vital importance.
Choose to work with the company that truly sees you as a business partner. Private Label Express believes in not only helping the best eCommerce merchants in the industry to continue to expand their product selection, but we also believe in helping support the up-and-coming brands with our knowledge, experience, and quality of service.
Select your desired product and fill quantity
Contact our experienced account support specialists to get more information and valuable product insights
Provide your order details and delivery requirements
Make payment via bank wire or paypal
Provide your label design notes, preferences, and logo to our customer support team
Our complimentary design team will provide your new label draft for your approval
Your approved label will go through a final compliance review
Once approved, your labels are printed, applied, and shipped within only 2 to 3 weeks (*average time for stock items)
When it comes to competing with brands around the world, we understand what it takes to help power you to the next level of your success. Make our team part of your team today and experience the difference in having an FDA-inspected, GMP Certified, nutritional supplement manufacturer on your side.
World-class production capacity, industry-leading turnaround times, pharmacy-grade products, unparalleled support. Call Us Today!