When it’s time to introduce a new supplement product to your brand line up, experienced sellers understand the importance of doing proper market research before making the financial investment. Many dread choosing the “wrong product” to move forward with, making this part of the qualification process key to your continued success.
When considering your next product, the first key point to remember when making your selection is that different supplements represent different potential opportunities. For example, some nutritional supplements might have limited competition, so establishing your brand presence and gaining sales momentum may be easier in the beginning, but the potential sales upside may be limited as a result. Another supplement option may be massively popular worldwide, and by making early progress depending on your product launch strategy and chosen marketplace, the progress may be gradual, but the sales upside would be higher and well worth the extra time and effort. A third product opportunity may be what is considered an “industry staple” – they have displayed tried and true market resiliency over the years, making them a less volatile and more stable type of product to choose. Though it may not serve as the centerpiece of your product lineup, it could potentially be the perfect complementary option.
Another key factor to consider is which direction the product’s popularity seems to be trending in – does your research indicate an upward or downward trend?
Doing proper research is a vital step, but it is often an overlooked part of having a private label business by many first-timers. Your brand could have a great message, ethically-sourced raw materials, and effective supplements, but without the demand, it doesn’t stand much of a chance at gaining traction. No matter how good the marketing may be, if consumers don’t see a need for it, they won’t buy it. And convincing someone they need something is a lot harder than simply already giving them what they want.
We will examine the benefits and the business behind selling apple cider vinegar supplements so that you’re able to make an educated decision on whether or not it is the type of supplement that will work well with your brand’s product lineup.
As we mentioned earlier, each supplement will have its own market advantages and challenges, so let’s take the time to examine a few market indicators in more detail to determine what kind of opportunity apple cider vinegar supplements represent for you and your brand
Apple cider vinegar has made its way into the public consciousness, becoming one of the most widely searched supplements in the US. Over the last five years (2015-2020), its search popularity surged by 35% in the United States and up to 47% worldwide. It hit its peak popularity in the middle of this period during January 2017.
When examining the different forms of apple cider vinegar supplements, search data indicates that its natural, liquid form is the number one choice. It is interesting to note that the liquid form is closely followed by ACV gummies due to their better taste as well as it being much easier on the esophageal lining when compared to the natural, vinegar-form.
A closer look at the 12 months of search volume ending in June 2020 uncovers that the popularity of search terms relating to ACV peaked at 1.6 million unbranded searches. “Apple cider vinegar for weight loss” and “apple cider vinegar for detox” were the two most popular search queries, which we will touch on again later in this article. Though search volume for these terms has returned to its normal trajectory after its largest, January 2017 surge, apple cider vinegar is still consistently being searched far more often than the vast majority of other supplements.
Top apple cider vinegar supplement sellers — particularly those who sell gummies — are displaying the ability to sustain average sales into the tens of thousands of units per month. Furthermore, sales are evenly distributed among the top 10 sellers on several merchant platforms, including Amazon. Even as you proceed well past the top ten; many merchants are still averaging thousands of units sold monthly. This shows that you don’t necessarily have to be a top ten seller to garner considerable sales volume.
When analyzing the popularity of a supplement on the level of apple cider vinegar, we must highlight that this popularity means there will be some stiff competition. Therefore adopting a proper long-term strategic approach is key to seizing part of the market for your brand. It may take some time but ACV has shown to be a major supplement of interest for the foreseeable future, making it well worth the effort.
As previously mentioned, “apple cider vinegar for weight loss” and “apple cider vinegar for detox” are the two most popular related search terms in the last 12 months ending in June 2020. Their popularity probably stems from the publication of several studies linking apple cider vinegar to these and various other health benefits. One study, by a trusted journal of clinical nutrition, found that taking vinegar, along with a high carb meal, lead participants to consume 200-275 fewer calories throughout the day. While other studies, have connected ACV to possible reductions in inflammation and improved gut health. In recent years, both benefits have gained popularity in health-conscious circles. Furthermore, it is important to note that over time, the acetic acid in liquid vinegar can erode tooth enamel. Therefore, by purchasing capsules and gummy-forms of the product, consumers can benefit from ACV’s properties while avoiding tooth damage.
When looking to determine effectiveness, keep in mind that dietary supplements are not intended to treat, cure, or prevent any diseases. Though nutraceuticals are routinely used to support certain health benefits, they are different from pharmaceuticals. Nutraceuticals are natural and work with the body’s chemistry to produce certain desired effects over time. Pharmaceuticals, on the other hand, are synthetically created to hack your body’s chemistry for a more immediate and dramatic effect. Understanding the difference between the two is key.
Research credits two main ingredients with apple cider vinegar’s health benefits – a mix of bacteria called the “mother”, and acetic acid. The mother is a mix of probiotic bacteria and enzymes. Probiotics keep digestion running smoothly and potentially bolster the immune system. Enzymes help break down food so the body can better absorb nutrients. The mother is added in the manufacturing process to ferment the apple juice and turn it into acetic acid. This acid gives vinegar its signature taste and smell.
Private Label Express offers a wide selection of stock apple cider vinegar solutions for you to choose from allowing you to find the perfect product to suit your brand and set you apart from the competition. Your purchase includes all printing and packaging in your name, ensuring the product is fully branded and ready to go when you receive it.
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