In todayās rapidly evolving health and wellness market, the competition among private label dietary supplement brands is intense. Berberine, though, has emerged as a powerful optionĀ when you need a product that has such strong support by health & wellness professionals due to its track record of effectiveness within clinical studies. Itās a great multi-functional product to offer as part of your private label product line up.
What makes berberine an attractive addition to your product selection and how can it contribute to your businessā growth and sustainability?
People who buy private label berberine supplements will be seeking them out for a few different possible reasons sinceĀ it has a few different associated benefitsĀ that have been tested throughout numerous clinical studies over the years.
Many of the benefits are interconnected and can includeĀ supporting a healthier blood sugar balanceĀ which can also have a positive effect on supporting a healthy bodyweight ā a highly sought after & marketable function.
An NCBI study (PMCID: PMC6111450) suggests that berberineĀ can lower ābadā cholesterol (LDL) and raise āgoodā cholesterol (HDL)Ā which can help support cardiovascular health. What consumer wouldnāt desire a product that supports the heart?
A closer examination of market indicators is key to understanding what you and your brand can expect going forward. Having aĀ better grasp of the market landscape will help you feel more secure and confident about your decision to move forward with Private Label berberine as a product choice.
Follow along as we dive intoĀ two critical aspectsĀ that could, and should, shape your strategic approach: search engine insights and ecommerce marketplace sales performanceā¦
InĀ June 2023, āBerberineā as a search term skyrocketed to its highest levels everĀ ā eclipsing the previous high by almost 300% because of national exposure by a few influential national media outlets.
The New York Times published an article on June 7, 2023, discussing berberine and its potential benefits for weight loss. The article is part of their Well newsletter, which focuses on essential news and guidance for health and wellness.
NBC News also released an article on June 15, 2023, titled āWhat is berberine, the supplement dubbed ānatureās Ozempicā?ā The article discusses the rising popularity of berberine for its weight loss effects and its potential to improve blood sugar levels. Itās also key to note that it highlights that whileĀ berberine is less expensive and widely available, its effectiveness and safety for weight loss have not been verified by large, peer-reviewed studies.
TheseĀ national news stories has positioned berberine front-and-center in the minds of the general populace, leading to a surge of interest in the potential benefits of berberine supplementation.
TheĀ global market for berberine was estimated to be about $885 million in 2022Ā according to Persistence Market Research.
From 2023 onward to 2033, the market isĀ expected to grow at a compound annual growth rate (CAGR) of 8% in reaching a valuation of $2.1 billion. When looking to roll out a new product, it is always important to target a product market where experts are projecting growthā¦
Sales performance for US Amazon sellers reveal thatĀ it is possible for a single brand to move 10,000+ units of berberine in a single month. Dozens of others are demonstrating sales of multiple thousands of units per month as well ā this is a great sign for those looking to launch their berberine product on Amazon.
Berberine has been extensively studied and, as we mentioned earlier, it has even been compared to pharmaceutical products for its effectiveness in a very important function of good health āĀ that is something powerful that most dietary supplements canāt sayā¦
In order to make sure your product is doing what it is intended to do is to byĀ making sure that your supplement facts panel is both accurate and true. Having supplied some of the top brands on Amazon reliably for over a decade, reputable berberine manufacturers like Private Label Express go a long way in making sure your product label is accurate and marketplace compliant.
As one of the top revenue generating dietary supplement segments in the U.S.,Ā berberine really works to round out your dietary supplement line upĀ with itsā media popularity and strong clinical study results.
When discussing how effective any dietary supplement will be, itās important understand that dietaryĀ supplements are intended to āsupplementā your existing diet. If you practice habitually unhealthy eating habits and/or live an unhealthy lifestyle ā you canāt expect any supplement to move the needle regarding your health and wellness.
Secondly, all over-the-counter (OTC) dietary supplements are not intended to diagnose, treat, cure, or prevent any disease. Understanding this will helpĀ temper you and your customerās expectations when taking vitamins, minerals, and other dietary supplements.
The extraction method usedĀ to collect the berberine raw materials from its natural sourcesĀ can significantly impact its potency. Solvent-based extraction methods may yield a more potent form compared to water-based methods.
Purity level is another big factor in determining how potent your private label berberine supplement will be āĀ a higher percentage of purity will generally yield a more potent productĀ but it will also escalate the cost of the raw materials proportionally. It makes sense to sell a product with a purity percentage that still allows you to price your product competitively.
Piperine can be used as a bioavailability enhancerĀ to help improve absorption but it will adding this will also increase your costs so itās usually a best practice for most sellers not prepared to invest in a custom formulation toĀ go ahead with a stock formulation that already has a good balanceĀ of ingredients, potency, and cost.
Berberine HCL improves upon the stability and bioavailabilityĀ of regular berberine meaning it can be effective for consumers when taken in smaller doses.
Berberine has a half-life that only lasts a few hours. For this reason, to achieve stable absorption levels, it is recommended to consume between 900 and 1500mg of berberine daily but as always you should consult your personal physician before significantly altering your diet. This is typically broken into 500mg doses, three times daily. For this reason, the most common dosage available on berberine supplements is 500mg.
Private Label Express offers a wide selection of stock berberine solutions for you, allowing you toĀ find the perfect product to suit your brandĀ and set you apart from the competition.
Your product purchase includesĀ complementary label design, label printing, and label application, ensuring the product is fully branded and ready to go when you receive it.
If you would like to have a more detailed conversation regarding the specifics of your brand needs,Ā you can chat with us live by clicking the chat bubble below!
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