Thinking About Selling Conjugated Linoleic Acid?
When it’s time to introduce a new supplement product to your brand lineup, experienced sellers understand the importance of doing proper market research before making a financial investment. Many dread choosing the “wrong product” to move forward with, making this part of the qualification process key to your continued success.
A Couple Of Factors To Consider
When considering your next product, the first key point to remember when making your selection is that different supplements represent different potential opportunities. For example, some nutritional supplements might have limited competition, so establishing your brand presence and gaining sales momentum may be easier in the beginning, but the potential sales upside may be limited as a result. Another supplement option may be massively popular worldwide, and by making early progress depending on your product launch strategy and chosen marketplace, the progress may be gradual, but the sales upside would be higher and well worth the extra time and effort. A third product opportunity may be what is considered an “industry staple” – they have displayed tried and true market resiliency over the years, making them a less volatile and more stable type of product to choose from. Though it may not serve as the centerpiece of your product lineup, it could potentially be the perfect complementary option.
Another key factor to consider is which direction the product’s popularity seems to be trending in – does your research indicate an upward or downward trend?
Doing proper research is a vital step, but it is often an overlooked part of having a private label business by many first-timers. Your brand could have a great message, ethically-sourced raw materials, and effective supplements, but without the demand, it doesn’t stand much of a chance at gaining traction. No matter how good the marketing may be, if consumers don’t see a need for it, they won’t buy it. And convincing someone they need something is a lot harder than simply already giving them what they want.
We will examine the benefits and the business behind selling CLA supplements so that you’re able to make an educated decision on whether or not it is the type of supplement that will work well with your brand’s product lineup.
A Closer Look At Market Indicators for CLA Supplements
While each supplement can offer various advantages to retailers, they also each bring unique challenges that must be understood. So let’s delve deeper and explore the market potential for CLA and learn more about the opportunities it could present to your brand.
Search Engine Popularity
Several keyword search options can be leveraged when marketing conjugated linoleic acid supplements. These include “linoleic acid” and “CLA.”
In the last 5-year period ending in January 2021, the term “CLA” increased in popularity by 44%. Today, the keyword averages hundreds of thousands of monthly global searches.
On the other hand, the search term “linoleic acid” experienced a 71% spike in popularity during the same 12-month period before returning to normal levels. This spike could be due to the extensive media coverage the CLA received in Forbes magazine. The publication cited a paper published in the Journal of Science where scientists from the University of Bristol discovered that the spike protein of the Covid-19 virus binds to the linoleic acid present in the body.
Other terms related to CLA include “appetite,” “metabolism,” and “cholesterol,” – all of which increased by +40% in popularity in the last 12-months ending in January 2021.
If we gauge the sales performance of conjugated linoleic acid, the top ten supplement vendors on e-commerce platforms like Amazon are successfully moving thousands of units every month. Some of these top sellers have fewer than 1,000 customer reviews. This fact could indicate a good angle-of-entry for newer brands who follow the right marketing approach. However, the majority of the top sellers also have several thousand reviews at best. So it will may take a longer-term, persistent strategic approach for new entrants to reach the very top of the pack.
Further analysis shows that the global market for CLA supplements is expected to reach 50.6 million dollars by 2027, based on its rising applications. In 2020, the international CLA market was estimated to be 36.2 million dollars. During this time, dietary supplements accounted for about 43 percent of the downstream consumption total of conjugated linoleic acid. It is essential to note that despite current moderate sales numbers, CLA has seen solid and consistent growth, making it an interesting complementary product and a niche selection for a brand.
Why Do Consumers Buy CLA Supplements?
Conjugated linoleic acid is a polyunsaturated fat (fatty acids) in linoleic acid, frequently found in plant oils.
Many people consume CLA supplements as it’s said to have health-related benefits that may assist with weight loss. In fact, CLA may be one of the most comprehensively studied weight loss supplements in the world.
Several animal studies suggest that the supplement may reduce appetite, boost fat burning, and decrease fat production. However, randomized controlled human trials have exhibited mixed results on these fronts.
Furthermore, other studies suggest that conjugated linoleic acid may also help with muscular increase.
While other trials have researched CLA for its possible anti-inflammatory benefits and the compound’s ability to help regulate the body’s immune response.
Nutraceutical vs. Pharmaceutical
When looking to determine effectiveness, keep in mind that dietary supplements are not intended to treat, cure, or prevent any diseases. Though nutraceuticals are routinely used to support certain health benefits, they are different from pharmaceuticals. Nutraceuticals are natural and work with the body’s chemistry to produce certain desired effects over time. Pharmaceuticals, on the other hand, are synthetically created to hack your body’s chemistry for a more immediate and dramatic effect. Understanding the difference between the two is key.
Critical Factors Affecting Conjugated Linoleic Acid Potency/Bioavailability
The oxidative instability and water insolubility of conjugated linoleic acid affect the body’s ability to absorb the fatty acid. Therefore, researchers are evaluating nano-emulsification as a practical solution to increasing CLA’s bioavailability.
Are CLA Supplements Right For Your Brand?
Private Label Express offers a wide selection of market-tested and proven stock solutions for you to choose from allowing you to find the perfect product to suit your brand and set you apart from the competition. Your purchase includes complimentary label design, label printing, and label application in your name, ensuring the product is fully branded and ready to go when you receive it.
We offer many other private label supplements besides CLA, contact one of our experienced team members today for an in-depth, customized consultation.