When it’s time to introduce a new supplement product to your brand line up, experienced sellers understand the importance of doing proper market research before making the financial investment. Many dread choosing the “wrong product” to move forward with, making this part of the qualification process key to your continued success.
When considering your next product, the first key point to remember is that different supplements represent different potential opportunities.
For example, some nutritional supplements might have limited competition. Establishing your brand presence and gaining sales momentum may be easier in the beginning, but the potential sales upside may be limited as a result.
On the other hand, another supplement option may be massively popular worldwide, and the progress may be gradual, but the sales upside would be higher. Depending on your product launch strategy and chosen marketplace, these supplement options may be well worth the extra time and effort.
A third product opportunity may be what is considered an “industry staple” – they have displayed tried and true market resiliency over the years, making them a less volatile and more stable type of product to choose. Though it may not serve as the centerpiece of your product lineup, it could potentially be the perfect complementary option.
Another key factor to consider is which direction the product’s popularity seems to be trending in – does your research indicate an upward or downward trend?
Doing proper research is a vital step, but it is often overlooked by first-time private label business owners. Your brand could have a great message, ethically-sourced raw materials, and effective supplements, but without the demand, it doesn’t stand much of a chance at gaining traction. No matter how good the marketing may be, if consumers don’t see a need for it, they won’t buy it. And convincing a consumer that they need a product is a lot harder than simply already giving them what they already want.
Next, let’s examine the benefits and the business behind selling private label weight loss supplements so that you’re able to make an educated decision on whether they will work well with your brand’s product lineup.
As with any other business venture, it is essential to invest some time researching unique market challenges and advantages that selling private label weight loss supplements offer. Some details to keep in mind include the historical search engine and sales performance data of ingredients and their functions. This information will help you to determine the potential opportunity that our proprietary Diet Super Blend Plus formula can provide you and your brand.
When offering herbal blend formulas such as Diet Super Blend Plus, having specific functions and multiple ingredients provides a unique angle for marketing because they provide several options for keyword targeting.
In terms of functionality, the closely intertwined phrase “proven weight loss pills” saw a 500% increase in search engine popularity during the 12 months ending in January 2021. Additionally, other related phrases such as “weight loss supplements for men,” increased by 100% during the same time. This last piece of data indicates a possible opportunity for brands looking to niche down and target men in their marketing efforts.
Search terms related to the ingredients in this supplement also saw impressive changes in popularity in the same 12-month period. For instance, the terms “apple cider vinegar gummies for weight loss” and “garcinia cambogia,” increased in popularity by 500% and 170%, respectively. Other search phrases such as ” green coffee appetite suppressant,” also rose in popularity by 600% during the same time.
Other notable ingredients in the formula include raspberry ketone and Ceylon cinnamon. The term “raspberry ketone tablets” grew in popularity by 550% in the last five-year period ending in January 2021. While recent data shows that in the previous 12-months, raspberry ketone continued to hold a steady interest amongst the public, receiving tens of thousands of searches every month.
Finally, when searching for Ceylon cinnamon, our analysis uncovered that although the ingredient is not among the top-tier of supplements in terms of overall volume, it still has a competitive advantage with specific target audiences. With niche communities generating tens of thousands of U.S. searches every month while searching for related phrases that couple Ceylon cinnamon with weight loss.
Stability in search term popularity over time, in addition to the recent increases in the popularity of related ingredient search terms within the last 12 months, are all positive indicators for those looking to offer private label weight loss supplements such as Diet Super Blend Plus in today’s market. It is also key to note that this particular function category experiences a seasonal explosion consistently at the beginning of each year – so you will want to be well stocked in anticipation.
Sales statistics surrounding private label weight loss supplements look promising. According to industry research, the global weight loss supplement market is expected to grow at a 5% CARG, reaching $1.33 billion by 2024.
While statistics from e-commerce marketplaces such as Amazon indicate a stable and thriving market with the top 10 weight management-focused products averaging in the high tens of thousands (some even in excess of hundreds of thousands) of sales units each month. Most of these leading suppliers have thousands of reviews indicating a narrow-angle of entry for new brands. Luckily, by offering a unique herbal formula like Diet Super Blend Plus, sellers can differentiate themselves from the competition and carve a section of the market for their brand by targeting a number of different desirable and complimentary ingredients contained within.
Private label weight loss supplements, like Diet Super Blend Plus is a proprietary blend of ingredients carefully formulated and balanced for supporting better weight control. There are a number of reputed clinical studies linked to potential effectiveness of many of the ingredients contained within.
For instance, research studies suggest that taking apple cider vinegar in conjunction with a high carb meal may result in eating 200-275 fewer calories throughout the day. Other studies propose that raspberry ketones could support weight loss because they act similarly to synephrine and capsaicin, molecules that may increase metabolism.
Furthermore, studies have connected garcinia to possibly helping to reduce fat levels in the blood and oxidative stress in the body. Additionally, animal-based studies suggest that green coffee extract may help reduce fat accumulation and body weight. Findings that have not yet been deemed conclusive in studies including humans. Finally, the cinnamaldehyde in cinnamon may help activate thermogenesis. A process in which your body creates heat which in turn may help burn calories.
When considering Diet Super Blend Plus, it is vital to know what may affect its bioavailability and potency.
The benefits of the apple cider vinegar in the formula come from the combination of acetic acid, probiotics, and enzymes known as the “mother.” The “mother” is added during the cider’s manufacturing process as it is responsible for the fermentation of apple juice which converts to acetic acid.
Additionally, research suggests that consuming garcinia cambogia on an empty stomach at least 30 minutes before eating offers a higher bioavailability rate of this compound.
Private Label Express offers a wide selection of market-tested and proven stock solutions for you to choose from allowing you to find the perfect product to suit your brand and set you apart from the competition. Your purchase includes complimentary label design, label printing, and label application in your name, ensuring the product is fully branded and ready to go when you receive it.
We offer many other private label supplements besides Diet Super Blend Plus. Contact one of our experienced team members today for an in-depth, customized consultation.
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