Thinking About Selling Garcinia Cambogia?
When it’s time to introduce a new supplement product to your brand lineup, experienced sellers understand the importance of doing proper market research before making a financial investment. Many dread choosing the “wrong product” to move forward with, making this part of the qualification process key to your continued success.
A Couple Of Factors To Consider
When considering your next product, the first key point to remember is that different supplements represent different potential opportunities.
For example, some nutritional supplements might have limited competition. Establishing your brand presence and gaining sales momentum may be easier in the beginning, but the potential sales upside may be limited as a result.
On the other hand, another supplement option may be massively popular worldwide, and the progress may be gradual, but the sales upside would be higher. Depending on your product launch strategy and chosen marketplace, these supplement options may be well worth the extra time and effort.
A third product opportunity may be what is considered an “industry staple” – they have displayed tried and true market resiliency over the years, making them a less volatile and more stable type of product to choose. Though it may not serve as the centerpiece of your product lineup, it could potentially be the perfect complementary option.
Another key factor to consider is which direction the product’s popularity seems to be trending in – does your research indicate an upward or downward trend?
Doing proper research is a vital step, but it is often overlooked by first-time private label business owners. Your brand could have a great message, ethically-sourced raw materials, and effective supplements, but without the demand, it doesn’t stand much of a chance at gaining traction. No matter how good the marketing may be, if consumers don’t see a need for it, they won’t buy it. And convincing a consumer that they need a product is a lot harder than simply already giving them what they already want.
Next, let’s examine the benefits and the business behind selling garcinia cambogia supplements so that you’re able to make an educated decision on whether they will work well with your brand’s product lineup.
A Closer Look At Garcinia Cambogia Market Indicators…
Prior to starting a business or adding a new product to your brand, it is crucial to scrutinize a product’s market advantages and challenges. For dietary supplements, some of the best market indicators include historical search engine and sales data. This information can help determine the potential opportunity that garcinia cambogia can provide you and your brand.
Search Engine Popularity
Our search engine analysis reveals that garcinia cambogia became a household name in 2012 when the famous Doctor Oz Show presented a segment about the ingredient and its benefits.
Garcinia’s appearance in daytime TV led to an astronomical surge in its search volume, spawning the creation of countless new brands and products as a direct result. After a couple of years in the spotlight, its popularity has gradually returned to more modest levels when compared to its previous heights.
More recent data from search engines like Google show a 44% increase in popularity during the last 12-month period ending in January 2021. This rise translates to over 100,000 global searches per month.
During the same 12-months, closely intertwined terms have seen a rise as well. For instance, “appetite suppressant” and “best diet pills” have increased in popularity by 70% and 170% each, in relation to the ingredient. This increase indicates potentially beneficial keyword marketing options for those looking to offer garcinia cambogia as part of their brand.
Market analysis shows that the global garcinia market is projected to grow at a CAGR of 3.77%, eventually reaching a value of 128 million by 2025. Moreover, trusted market reports expect the dietary supplement market to account for the majority of said growth.
When looking at more granular information from e-commerce platforms like Amazon, we can see that the top 10 garcinia cambogia brands move thousands of units every month. Despite this product’s relatively modest performance, sale numbers and search volumes indicate a solid and consistent market.
Furthermore, some sellers have reached the top of the market despite having less than 250 customer reviews on these sites at the time of this writing. This indicator may highlight an opportunity for new brands seeking to gain ranking if they employ the right business approach. It also means that garcinia can be a fascinating complementary offering for an already established brand.
Why Do Consumers Buy Garcinia Cambogia?
People consume garcinia cambogia because its peel contains high levels of hydroxy citric acid (HCA), a compound studied for its possible weight loss benefits.
For instance, a recent random, double-blind, placebo-controlled clinical study looked at thirty obese subjects who consumed the ingredient for eight weeks. At the end of the study period, researchers observed that those who took garcinia saw a 6.3% reduction in their body weights and BMI. Furthermore, these same subjects showed a 4% decrease in food intake and lower levels of cholesterol.
Additionally, various animal and human studies have linked consuming garcinia cambogia to lower fat levels in the blood and reduced oxidative stress in the body.
Nutraceutical vs. Pharmaceutical
When looking to determine effectiveness, keep in mind that dietary supplements are not intended to treat, cure, or prevent any diseases. Though nutraceuticals are routinely used to support certain health benefits, they are different from pharmaceuticals. Nutraceuticals are natural and work with the body’s chemistry to produce certain desired effects over time. Pharmaceuticals, on the other hand, are synthetically created to hack your body’s chemistry for a more immediate and dramatic effect. Understanding the difference between the two is key.
Key Factors Affecting Garcinia Cambogia Potency/Bioavailability
On its own, garcinia cambogia is highly bioavailable. However, studies recommend taking garcinia on an empty stomach and at least 30 minutes to an hour prior to a meal to increase its potency.
Is Garcinia Cambogia Right For Your Brand?
Private Label Express offers a wide selection of market-tested and proven stock solutions for you to choose from allowing you to find the perfect product to suit your brand and set you apart from the competition. Your purchase includes complimentary label design, label printing, and label application in your name, ensuring the product is fully branded and ready to go when you receive it.
We offer many other private label supplements besides garcinia cambogia, contact one of our experienced team members today for an in-depth, customized consultation.