PRIVATE LABEL GUMMIES – PRIVATE LABEL

Thinking About Selling Private Label Gummies Supplements?

In our modern dietary supplement market that’s comprised of capsules, tablets, softgels, and powders, gummy dietary supplements offer a refreshing twist that’s not just a hit with consumers but also a strategic business maneuver for private label health brands.

Before launching your first private label gummies dietary supplements to your audience, you may want some key questions answered so you can feel confident that you are making the right choice…

How are private label gummies supplement performing in their ecommerce sales metrics compared to more traditional forms of dietary supplements? Do they deliver on their promises of potency and efficacy?

Why Do Consumers Buy Gummy Supplements?

Private label gummies offer a great taste that other dietary supplement forms cannot compete with (for the most part). Understandably, tablets and capsules may leave a bitter or medicinal taste while gummy supplements can and will be sweetened to create a more pleasurable flavor-experience.

Digestibility is another big reason that consumers may opt for gummy supplements vs other forms. Gummies tend to be much gentler on the stomach than traditional capsules or tablets which may contain binders or fillers that may cause discomfort for some people.

Private label gummies supplements offer a significantly improved level of convenience over other dietary supplement forms since you don’t need water while taking it. This makes it easier to stick with your regular supplementation routine.

Private label gummies are more child-friendly, allowing you to help supplement your finicky child’s diet with vital vitamins and nutrients that they may be lacking otherwise. This gives parents a much more effective approach to keeping their children healthy than similar capsules or tablet alternatives.

A Closer Look At Gummy Supplement Market Indicators…

According to reputable market research firms like Grand View Research and Nutrition Business Journal, the gummy supplement market has proven to be the fastest growing segment among the different dietary supplement forms.

With an expected CAGR of over 12%, the global gummy supplement market is projected to reach $12.5 billion by 2028. With this rapid rate continued adoption among the masses, gummy supplements are proving to provide a unique growth opportunity for your brand.

When analyzing Google Trends search data for the U.S. over the last 5 years for the terms “gummy vitamins” and “gummy supplements”, the first thing we find is the search terms using “gummy vitamins” is used dramatically more often than the term “gummy supplement”. This insight can help inform your SEO marketing strategy…

The second insight shows a seasonality in the search volume with annual peaks occurring in January and gradually declining through June/July then stabilizes leading through to December until the next January search volume-surge.

More recently, the peak search volume for these terms in 2023 was about 16% lower than in 2022.

When looking to see what specific inquiries have been towards the top of gummy supplement related searches the list includes melatonin, prenatal, multivitamin, apple cider vinegar, hair-skin-nail formulations, as well as gummies for kids.

Gummy supplements are expected to grow at a faster rate than encapsulated or tablet supplements in the coming years. According to a report by Transparency Market Research, the global gummy supplements market is expected to grow at a compound annual growth rate of 12.7% from 2022 to 2031, reaching a value of $11.9 billion by 2031.

This growth is attributed to a number of factors, including the increasing popularity of functional foods and beverages, the growing demand for convenient and flavorful supplements, and the rising awareness of the health benefits of private label gummies.

Even with an impressive annual rate of growth, it is not projected to surpass the more entrenched encapsulated or tablet supplements in the near future. Even so, this doesn’t mean your gummy supplement brand is at any disadvantage when it comes to generating top tier sales volume as evidenced by top brands like Goli, Olly, and many, many others…

Do Private Label Gummies Supplements REALLY work?

All dietary supplements including gummy supplements will be met with a fair amount of skepticism when it comes to how effective they are.

It’s interesting to note that in an NCBI (PMC6566230) referenced study found that Vitamin D was demonstrating greater bioavailability when taken in gummy form instead of in tablet form. This may not be true across the board because how the supplement is manufactured has a lot to do with how effective it can be…

In order to make sure your product is doing what it is intended to do is to by making sure that your supplement facts panel is both accurate and true. Having supplied some of the top brands on Amazon reliably for over a decade, reputable gummy vitamin & supplement manufacturers like Private Label Express go a long way in making sure your product label is accurate and marketplace compliant.

As one of the fastest growing dietary supplement segments in the U.S., gummy vitamins & supplements really work to round out your dietary supplement line up with its’ evident mass market appeal and great taste.

When discussing how effective any dietary supplement will be, it’s important understand that dietary supplements are intended to “supplement” your existing diet. If you practice habitually unhealthy eating habits and/or live an unhealthy lifestyle – you can’t expect any supplement to move the needle regarding your health and wellness.

Secondly, all over-the-counter (OTC) dietary supplements are not intended to diagnose, treat, cure, or prevent any disease. Understanding this will help temper you and your customer’s expectations when taking vitamins, minerals, and other dietary supplements.

If your private label gummies supplement manufacturer is not compliant from a regulatory standpoint, they may opt to cut corners by watering down your active ingredient without letting you know leaving you with a less potent product. This is what makes building a strong relationship with your gummy manufacturer so important. Building a lasting supplement brand means choosing a manufacturing partner you can trust.

Storage conditions can have a major impact on your gummy vitamin potency. Unfavorable exposure to heat, light, and oxygen can wear away at your active ingredients – eroding its effectiveness before due time.

Gummy supplements are generally good for about a year but can remain reasonably potent for up to 2 years in optimal conditions. Taking gummy supplements past their expiration date will undoubtedly lead to them being both hardened and less potent so always check your expiration date.

Private Label Gummies Supplements: In Conclusion & Next Steps…

Private Label Express offers a wide selection of stock gummy supplement solutions for you, allowing you to find the perfect product to suit your brand and set you apart from the competition.

Your product purchase includes complementary label design, label printing, and label application, ensuring the product is fully branded and ready to go when you receive it.

If you would like to have a more detailed conversation regarding the specifics of your brand needs, you can chat with us live by clicking the chat bubble below!

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