Thinking About Selling A Joint Support Supplement?
When it’s time to introduce a new supplement product to your brand lineup, experienced sellers understand the importance of doing proper market research before making a financial investment. Many dread choosing the “wrong product” to move forward with, making this part of the qualification process key to your continued success.
A Couple Of Factors To Consider
When considering your next product, the first key point to remember is that different supplements represent different potential opportunities.
For example, some nutritional supplements might have limited competition. Establishing your brand presence and gaining sales momentum may be easier in the beginning, but the potential sales upside may be limited as a result.
On the other hand, another supplement option may be massively popular worldwide, and the progress may be gradual, but the sales upside would be higher. Depending on your product launch strategy and chosen marketplace, these supplement options may be well worth the extra time and effort.
A third product opportunity may be what is considered an “industry staple” – they have displayed tried and true market resiliency over the years, making them a less volatile and more stable type of product to choose. Though it may not serve as the centerpiece of your product lineup, it could potentially be the perfect complementary option.
Another key factor to consider is which direction the product’s popularity seems to be trending in – does your research indicate an upward or downward trend?
Doing proper research is a vital step, but it is often overlooked by first-time private label business owners. Your brand could have a great message, ethically-sourced raw materials, and effective supplements, but without the demand, it doesn’t stand much of a chance at gaining traction. No matter how good the marketing may be, if consumers don’t see a need for it, they won’t buy it. And convincing a consumer that they need a product is a lot harder than simply already giving them what they already want.
Next, let’s examine the benefits and the business behind selling joint support supplements so that you’re able to make an educated decision on whether they will work well with your brand’s product lineup.
A Closer Look At Joint Support Supplement Market Indicators…
As with any other business venture, it is essential to invest some time researching unique market challenges and advantages. Some details to keep in mind include the historical search engine and sales performance data of ingredients and their functions. This information will help you to determine the potential opportunity that our proprietary Advanced Joint Complex+ formula can provide you and your brand.
Search Engine Popularity
When offering herbal blend formulas such as Advanced Joint Complex+, having a specific function and multiple ingredients provides a unique marketing advantage, as sellers have several potential options for keyword targeting.
For instance, during the 12 months ending in January 2021, the search engine popularity for the keyword phrase “joint support” and related terms such as “joint support supplements” and saw increases of 92% and 90%, respectively. In the same 12 month period, various ingredients in this supplement saw impressive changes in popularity as well. As an example, the terms “glucosamine,” “chondroitin,” and “vitamin d3” increased in popularity by 120%, 26%, and 43%, respectively. Other related ingredients and phrases such as “MSM” and “MSM Pills” also rose in popularity by 26% and 400%.
In the five years prior to January 2021, the search term popularity for “chondroitin” remained relatively stable which continues today. However, the related search terms “turmeric” and “hyaluronic acid” saw increases of 20% and 68% respectively during this time.
Stability in search term popularity over time, in addition to the recent increases in the popularity of related ingredient search terms within the last 12 months, are all positive indicators for those looking to offer joint support supplements such as Advanced Joint Complex+ in today’s market.
Sales statistics surrounding joint support supplements are promising for prospective suppliers of these popular products. According to our industry research, by the year 2025, the global joint support supplement market is expected to grow to a hefty $9.4 billion. Growing at a predicted 5.7% GARG in the United States alone.
Statistics from e-commerce marketplaces such as Amazon indicate that there is a stable and growing market with the top 10 “joint support supplement brands” seeing tens of thousands of sales each month. Some of these top suppliers have fewer than 1,000 reviews indicating that by following the right approach, it is possible that a new brand can establish itself among the top players. A task that can be easier to achieve by providing a robust and unique joint support formula like Advanced Joint Complex+.
Why Do Consumers Buy Advanced Joint Complex+?
Advanced Joint Complex+ is a proprietary blend of ingredients formulated for supporting joint health. It includes glucosamine, chondroitin, vitamin d, MSM, turmeric, hyaluronic acid, and curcumin. All ingredients have been connected by studies to this function.
Glucosamine, a molecule produced naturally within the body, has been recognized as having benefits that support the development and retention of cartilage within your joints. Various studies involving the ingredient have shown that it may reduce inflammation when consumed.
Furthermore, research has linked chondroitin in supporting the reduction of joint pain as well as possibly helping to increase joint function. Studies also suggest that it may slow down the progression of symptoms in patients with knee osteoporosis. In a study with more than 200 individuals, it was found that the inflammatory markers, CRP and PGE, for patients consuming chondroitin decreased by an average of 35%.
Methylsulfonylmethane, more commonly known as MSM, is a sulfur-containing compound produced naturally by plants, animals, and humans. This compound has been studied in relation to helping reduce stiffness, inflammation, and pain. Curcumin, a compound found in turmeric, has also been linked to reducing inflammation in joints.
Research suggests that MSM may also help reduce muscle stress and damage, in return, helping to support post-workout muscle recovery. In a double-blind, randomized controlled clinical trial with 147 participants, it was found that when MSM was taken in conjunction with glucosamine and chondroitin, it was more effective at decreasing pain and stiffness in knee osteoarthritis patients in comparison to taking Glucosamine and Chondroitin alone.
Finally, other studies suggest that vitamin d may play a vital role in bone health as it allows for better absorption and retention of calcium within bones.
Nutraceutical vs. Pharmaceutical
When looking to determine effectiveness, keep in mind that dietary supplements are not intended to treat, cure, or prevent any diseases. Though nutraceuticals are routinely used to support certain health benefits, they are different from pharmaceuticals. Nutraceuticals are natural and work with the body’s chemistry to produce certain desired effects over time. Pharmaceuticals, on the other hand, are synthetically created to hack your body’s chemistry for a more immediate and dramatic effect. Understanding the difference between the two is key.
Key Factors Affecting Advanced Joint Complex+ Bioavailability and Potency
When considering supplements such as Advanced Joint Complex+, it is essential to know what affects its bioavailability and potency. In an animal study from 2002, researchers concluded that glucosamine and chondroitin were both highly bioavailable through oral dosing. However, potency may be affected by the vitamin d found in the formula.
According to a 1998 clinical trial, between the two most popular types of vitamin d, vitamin “d3” was 70% more effective than “d2” at increasing the concentration of vitamin d in the system of participants. This suggests that vitamin “d3” is much more bioavailable.
Finally, the concentration of turmeric in the supplement is a vital part of how potent your formulation will be – curcumin, the chemical that’s directly linked to the ingredient’s health benefits. When looking at the chemical composition of the turmeric plant, we see that it’s made up of roughly 5% curcumin. Higher concentrations are available but the higher the concentration, the higher the cost for the raw materials that compose your supplement – so it is important to find a balance that still allows you to sell your product at a market-viable price.
Because curcumin has poor bioavailability, a vital addition to your turmeric supplement will be a secondary ingredient that can help prevent this issue. To put it simply, piperine (Bioperine) is an active ingredient that’s found in black pepper; and like curcumin, it only makes up about 5% of the savory spice.
Is Advanced Joint Complex+ Right For Your Brand?
Private Label Express offers a wide selection of market-tested and proven stock solutions for you to choose from allowing you to find the perfect product to suit your brand and set you apart from the competition. Your purchase includes complimentary label design, label printing, and label application in your name, ensuring the product is fully branded and ready to go when you receive it.
We offer many other private label supplements besides Advanced Joint Complex+, contact one of our experienced team members today for an in-depth, customized consultation.