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Thinking About Selling Magnesium Supplements?

When it’s time to introduce a new supplement product to your brand line up, experienced sellers understand the importance of doing proper market research before making the financial investment. Many dread choosing the “wrong product” to move forward with, making this part of the qualification process key to your continued success.

A Couple Of Factors To Consider

When considering your next product, the first key point to remember is that different supplements represent different potential opportunities.

For example, some nutritional supplements might have limited competition. Establishing your brand presence and gaining sales momentum may be easier in the beginning, but the potential sales upside may be limited as a result.

On the other hand, another supplement option may be massively popular worldwide, and the progress may be gradual, but the sales upside would be higher. Depending on your product launch strategy and chosen marketplace, these supplement options may be well worth the extra time and effort.

A third product opportunity may be what is considered an “industry staple” – they have displayed tried and true market resiliency over the years, making them a less volatile and more stable type of product to choose. Though it may not serve as the centerpiece of your product lineup, it could potentially be the perfect complementary option.

Another key factor to consider is which direction the product’s popularity seems to be trending in – does your research indicate an upward or downward trend?

Doing proper research is a vital step, but it is often overlooked by first-time private label business owners. Your brand could have a great message, ethically-sourced raw materials, and effective supplements, but without the demand, it doesn’t stand much of a chance at gaining traction. No matter how good the marketing may be, if consumers don’t see a need for it, they won’t buy it. And convincing a consumer that they need a product is a lot harder than simply already giving them what they already want.

Next, let’s examine the benefits and the business behind selling magnesium supplements so that you’re able to make an educated decision on whether they will work well with your brand’s product lineup.

A Closer Look At Magnesium Market Indicators…

This is a supplement with many advantages that have piqued buyer interest overtime. Let’s dive deeper into some of the market indicators and deduce what opportunities magnesium supplements can offer you and your brand.

Search Engine Popularity

Over the past five years, search inquiries for magnesium have increased in popularity within the United States and in other countries around the world. Between October 2015 and February 2020, the frequency in use of the related keywords has steadily increased by approximately 41% over that time period.

Magnesium also began to show modest seasonal spikes twice a year, starting in 2016 with an 18% surge in popularity between November and February 2017 and another surge of 29% between December 2017 to January 2018. These spikes have continued annually, and like most nutritional supplements, they are probably caused by New Year-related health resolutions.

After each seasonal surge, search interests for magnesium returned to “average” levels of popularity, which still dominate giants like turmeric.

Most popular related queries to this term focused majorly on magnesium’s possible sleep-aid properties with key phrases such as “magnesium for sleep” increasing by 250% in popularity and “what dose of magnesium makes you sleepy” increasing by 350%. It is also important to note that other related terms such as “magnesium glycinate” have experienced a recent 110% increase in search popularity as well over the studied time period.

Overall, magnesium supplements have become one of the most popular search terms associated with dietary supplements.

Sales Performance

When assessing the sales performance of top magnesium supplement sellers on e-commerce platforms like Amazon, we see average monthly sales of several thousand units, along with an average of a little over 1,000 reviews. This relatively low number of reviews provides an intriguing angle of entry for those interested in offering the supplement.

Furthermore, the global magnesium market was valued at USD 3.5 billion in 2019 and it is expected to increase at a compound annual growth rate (CAGR) of 8.8% from 2020 to 2027.