Thinking About Selling Melatonin Supplements?
When it’s time to introduce a new supplement product to your brand line up, experienced sellers understand the importance of doing proper market research before making the financial investment. Many dread choosing the “wrong product” to move forward with, making this part of the qualification process key to your continued success.
A Couple Of Factors To Consider
When considering your next product, the first key point to remember is that different supplements represent different potential opportunities.
For example, some nutritional supplements might have limited competition. Establishing your brand presence and gaining sales momentum may be easier in the beginning, but the potential sales upside may be limited as a result.
On the other hand, another supplement option may be massively popular worldwide, and the progress may be gradual, but the sales upside would be higher. Depending on your product launch strategy and chosen marketplace, these supplement options may be well worth the extra time and effort.
A third product opportunity may be what is considered an “industry staple” – they have displayed tried and true market resiliency over the years, making them a less volatile and more stable type of product to choose. Though it may not serve as the centerpiece of your product lineup, it could potentially be the perfect complementary option.
Another key factor to consider is which direction the product’s popularity seems to be trending in – does your research indicate an upward or downward trend?
Doing proper research is a vital step, but it is often overlooked by first-time private label business owners. Your brand could have a great message, ethically-sourced raw materials, and effective supplements, but without the demand, it doesn’t stand much of a chance at gaining traction. No matter how good the marketing may be, if consumers don’t see a need for it, they won’t buy it. And convincing a consumer that they need a product is a lot harder than simply already giving them what they already want.
Next, let’s examine the benefits and the business behind selling melatonin supplements so that you’re able to make an educated decision on whether they will work well with your brand’s product lineup.
A Closer Look At Melatonin Market Indicators…
Each supplement offers unique market challenges and advantages. For this reason, it is essential to invest some time in researching vital market indicators in detail. This will allow you to determine the potential opportunity that melatonin supplements could offer your brand and yourself!
Search Engine Popularity
Searches for the popular sleep aid melatonin receive exceptional search engine traffic each month, offering substantial opportunity to supply the market demand for such products. Since 2005, searches for the supplement have increased by over 80%. This increase has occurred gradually with consistency over the past 15 years. Between January of 2015 and December of 2019, searches pertaining to melatonin doubled.
While there are seasonal spikes in searches around the end of the year holidays where inquiries can reach nearly 1.5 million monthly, when examining the 12-month average ending in August 2020, there are around 405,000 searches for melatonin each month. These seasonal spikes are likely due to the increase in stress and insomnia that people experience during these times. When looking at the popularity of search terms relating to melatonin, “melatonin gummies” were among the most popular search queries. Sustained market growth over time and consistent search volume year after year are both encouraging indicators when looking to offer a selected health supplement in today’s market.
Sales statistics surrounding melatonin indicates that there is an actively growing market for various melatonin supplement-delivery methods such as gummies and capsules. According to an independent market report, in 2016, the global market size for melatonin supplements was around $851 million. Their data also predicts that the worldwide market will be worth as much as 1.5 billion dollars by 2021.
A report released by another leading reputable market data provider estimated that that number could soar as high as 2.7 billion by 2025. With those numbers in consideration, it would place the current melatonin market at a projected Compound Annual Growth Rate of 18.9% between 2019-2025. Furthermore, data from online marketplaces such as Amazon indicate that the global market demand for melatonin supplements can healthily sustain a high volume of sales with optimal room for new brands to enter the market, and with the right strategy, find stability. This is shown by the even distribution of sales across the top brands in the marketplace with the top 10 moving an average of over 40,000 units every month. Even when examining the top 20 and 30 brands, we still see tens of thousands of units sold monthly.
Why Do Consumers Buy Melatonin?
Consumers buy melatonin supplements because numerous studies characterize it as a powerful sleep aid. Typically this hormone is produced naturally by the brain’s pineal gland before being released into the bloodstream. Production of melatonin is increased when the body is in darkness and reduced when exposed to light. This, in return, helps to regulate circadian rhythm and facilitate a transition into sleep. Unfortunately, many people struggle with sleep problems despite the body’s natural production of this hormone. Many studies have indicated that melatonin may help those who struggle to fall asleep faster, stay asleep longer, and improve their overall sleep quality. Of course, results will vary depending on the quality of the raw products and the processes employed by the manufacturer.
It is estimated by the Centers for Disease Control and Prevention that around 3 million Americans utilize melatonin regularly, with 87% of adults suffering from sleep-related disorders. With these numbers in consideration, it is easy to see why the melatonin supplement market is thriving and why consumers choose to incorporate these supplements into their health and wellness routines.
Key Factors Affecting Melatonin Potency
Melatonin supplements can be found in both natural and synthetic forms. While the research on the pharmacokinetics of dietary melatonin and its bioavailability is scarce, it would seem that the source of the melatonin could play a large part in its bioavailability and potency.
A scholarly research article published in 2020, which examined the bioavailability of melatonin sources, concluded that synthetic melatonin reaches the gastrointestinal tract within 45 minutes and that approximately 37-76% of the supplement is absorbed by the body. This is on par with natural forms of the supplement. However, it is important to note that synthetic melatonin can be safer to use, as it is free from biological contaminants such as animal viruses.
Nutraceutical vs. Pharmaceutical
When looking to determine effectiveness, keep in mind that dietary supplements are not intended to treat, cure, or prevent any diseases. Though nutraceuticals are routinely used to support certain health benefits, they are different from pharmaceuticals. Nutraceuticals are natural and work with the body’s chemistry to produce certain desired effects over time. Pharmaceuticals, on the other hand, are synthetically created to hack your body’s chemistry for a more immediate and dramatic effect. Understanding the difference between the two is key.
Are Melatonin Supplements Right For Your Brand?
Private Label Express offers a wide selection of stock melatonin solutions for you to choose from allowing you to find the perfect product to suit your brand and set you apart from the competition.
Your purchase includes all printing and packaging in your name, ensuring the product is fully branded and ready to go when you receive it.
We offer many other Private Label Supplements besides melatonin, Contact us and we can tell you more.
When it comes to competing with brands around the world, we understand what it takes to help power you to the next level of your success. Make our team part of your team today and experience the difference in having an FDA-inspected, GMP Certified, nutritional supplement manufacturer on your side.