Thinking About Selling Melatonin Supplements?

When it’s time to introduce a new supplement product to your brand line up, experienced sellers understand the importance of doing proper market research before making the financial investment. Many dread choosing the “wrong product” to move forward with, making this part of the qualification process key to your continued success.

A Couple Of Factors To Consider

When considering your next product, the first key point to remember is that different supplements represent different potential opportunities.

For example, some nutritional supplements might have limited competition. Establishing your brand presence and gaining sales momentum may be easier in the beginning, but the potential sales upside may be limited as a result.

On the other hand, another supplement option may be massively popular worldwide, and the progress may be gradual, but the sales upside would be higher. Depending on your product launch strategy and chosen marketplace, these supplement options may be well worth the extra time and effort.

A third product opportunity may be what is considered an “industry staple” – they have displayed tried and true market resiliency over the years, making them a less volatile and more stable type of product to choose. Though it may not serve as the centerpiece of your product lineup, it could potentially be the perfect complementary option.

Another key factor to consider is which direction the product’s popularity seems to be trending in – does your research indicate an upward or downward trend?

Doing proper research is a vital step, but it is often overlooked by first-time private label business owners. Your brand could have a great message, ethically-sourced raw materials, and effective supplements, but without the demand, it doesn’t stand much of a chance at gaining traction. No matter how good the marketing may be, if consumers don’t see a need for it, they won’t buy it. And convincing a consumer that they need a product is a lot harder than simply already giving them what they already want.

Next, let’s examine the benefits and the business behind selling melatonin supplements so that you’re able to make an educated decision on whether they will work well with your brand’s product lineup.

A Closer Look At Melatonin Market Indicators…

Each supplement offers unique market challenges and advantages. For this reason, it is essential to invest some time in researching vital market indicators in detail. This will allow you to determine the potential opportunity that melatonin supplements could offer your brand and yourself!

Search Engine Popularity

Searches for the popular sleep aid melatonin receive exceptional search engine traffic each month, offering substantial opportunity to supply the market demand for such products. Since 2005, searches for the supplement have increased by over 80%. This increase has occurred gradually with consistency over the past 15 years. Between January of 2015 and December of 2019, searches pertaining to melatonin doubled.

While there are seasonal spikes in searches around the end of the year holidays where inquiries can reach nearly 1.5 million monthly, when examining the 12-month average ending in August 2020, there are around 405,000 searches for melatonin each month. These seasonal spikes are likely due to the increase in stress and insomnia that people experience during these times. When looking at the popularity of search terms relating to melatonin, “melatonin gummies” were among the most popular search queries. Sustain