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Thinking About Selling Omega-3 Supplements?

When it’s time to introduce a new supplement product to your brand line up, experienced sellers understand the importance of doing proper market research before making the financial investment. Many dread choosing the “wrong product” to move forward with, making this part of the qualification process key to your continued success.

A Couple Of Factors To Consider

When considering your next product, the first key point to remember is that different supplements represent different potential opportunities.

For example, some nutritional supplements might have limited competition. Establishing your brand presence and gaining sales momentum may be easier in the beginning, but the potential sales upside may be limited as a result.

On the other hand, another supplement option may be massively popular worldwide, and the progress may be gradual, but the sales upside would be higher. Depending on your product launch strategy and chosen marketplace, these supplement options may be well worth the extra time and effort.

A third product opportunity may be what is considered an “industry staple” – they have displayed tried and true market resiliency over the years, making them a less volatile and more stable type of product to choose. Though it may not serve as the centerpiece of your product lineup, it could potentially be the perfect complementary option.

Another key factor to consider is which direction the product’s popularity seems to be trending in – does your research indicate an upward or downward trend?

Doing proper research is a vital step, but it is often overlooked by first-time private label business owners. Your brand could have a great message, ethically-sourced raw materials, and effective supplements, but without the demand, it doesn’t stand much of a chance at gaining traction. No matter how good the marketing may be, if consumers don’t see a need for it, they won’t buy it. And convincing a consumer that they need a product is a lot harder than simply already giving them what they already want.

Next, let’s examine the benefits and the business behind selling fish oil omega-3 supplements so that you’re able to make an educated decision on whether they will work well with your brand’s product lineup.

A Closer Look At Omega 3 Market Indicators…

As mentioned, each supplement has its own market advantages, so below we’ll discuss prominent market indicators in more detail to determine the opportunity that fish oil, omega-3 supplements can provide your brand.

Search Engine Popularity

Over the past five years ending in August 2020, search volume for fish oil omega-3 has experienced a steady and incremental increase of 33%. Market studies suggest that increasing global attention to health has positively impacted the popularity of fish oil during this period. In particular, the rise of home health testing and the Omega-3 Index Test that became popular in 2017.

Furthermore, yearly seasonal spikes in search engine popularity were annually observed around the beginning of January and early summer months. This trend could be due to reports connecting fish oil, omega-3 to weight loss.

Finally, in the 12 months ending in August 2020, “fish oil pills” and “omega-3, fish oil pills” were among the top keyword phrases used when searching for this product, indicating buyers’ preferred way to consume the oil.

Sales Performance

Consumer reports show that in 2019 the global fish oil omega-3 market was valued at 2.49 billion dollars. This information is supported by the fact that in the United States, 19 million consumers reported taking the supplement regularly during this period in addition to millions of others around the world.

This consumer behavior has paved the way for online sellers to move, on average, upwards of tens of thousands of units per month through e-commerce platforms like Amazon. When looking at the top 10 sellers in these sites, we see that sales are evenly distributed across suppliers, allowing top vendors to earn upwards of six figures in