When it’s time to introduce a new supplement product to your brand line up, experienced sellers understand the importance of doing proper market research before making the financial investment. Many dread choosing the “wrong product” to move forward with, making this part of the qualification process key to your continued success.
When considering your next product, the first key point to remember when making your selection is that different supplements represent different potential opportunities. For example, some nutritional supplements might have limited competition, so establishing your brand presence and gaining sales momentum may be easier in the beginning, but the potential sales upside may be limited as a result. Another supplement option may be massively popular worldwide, and by making early progress depending on your product launch strategy and chosen marketplace, the progress may be gradual, but the sales upside would be higher and well worth the extra time and effort. A third product opportunity may be what is considered an “industry staple” – they have displayed tried and true market resiliency over the years, making them a less volatile and more stable type of product to choose. Though it may not serve as the centerpiece of your product lineup, it could potentially be the perfect complementary option.
Another key factor to consider is which direction the product’s popularity seems to be trending in – does your research indicate an upward or downward trend?
Doing proper research is a vital step, but it is often an overlooked part of having a private label business by many first-timers. Your brand could have a great message, ethically-sourced raw materials, and effective supplements, but without the demand, it doesn’t stand much of a chance at gaining traction. No matter how good the marketing may be, if consumers don’t see a need for it, they won’t buy it. And convincing someone they need something is a lot harder than simply already giving them what they want.
We will examine the benefits and the business behind selling fish oil, omega-3 supplements so that you’re able to make an educated decision on whether or not it is the type of supplement that will work well with your brand’s product lineup.
As mentioned, each supplement has its own market advantages, so below we’ll discuss prominent market indicators in more detail to determine the opportunity that fish oil, omega-3 supplements can provide your brand.
Over the past five years ending in August 2020, search volume for fish oil omega-3 has experienced a steady and incremental increase of 33%. Market studies suggest that increasing global attention to health has positively impacted the popularity of fish oil during this period. In particular, the rise of home health testing and the Omega-3 Index Test that became popular in 2017.
Furthermore, yearly seasonal spikes in search engine popularity were annually observed around the beginning of January and early summer months. This trend could be due to reports connecting fish oil, omega-3 to weight loss.
Finally, in the 12 months ending in August 2020, “fish oil pills” and “omega-3, fish oil pills” were among the top keyword phrases used when searching for this product, indicating buyers’ preferred way to consume the oil.
Consumer reports show that in 2019 the global fish oil omega-3 market was valued at 2.49 billion dollars. This information is supported by the fact that in the United States, 19 million consumers reported taking the supplement regularly during this period in addition to millions of others around the world.
This consumer behavior has paved the way for online sellers to move, on average, upwards of tens of thousands of units per month through e-commerce platforms like Amazon. When looking at the top 10 sellers in these sites, we see that sales are evenly distributed across suppliers, allowing top vendors to earn upwards of six figures in revenue per month. Impressive sales volumes can also be observed throughout the top 20 and 30 sellers which, indicates a lot of potential for new brands.
Based on various studies and search engine research, the predominant reason that drives consumers to incorporate fish oil omega-3 into their routine is heart health.
Omega-3 fatty acids are naturally found in fatty fish like salmon and trout. Medical studies have linked these fatty acids to improved cardiovascular health and lower cholesterol. Of course, actual results may vary depending on other lifestyle factors such as levels of exercise and overall diet.
Consumers also turn to fish oil omega-3 supplements as studies have shown its potential benefit in weight loss and eye health.
While we can get omega-3’s naturally, there is a general concern about ingesting too much mercury through fish. This is a concern that can be alleviated through the use of supplements instead.
When looking to determine effectiveness, keep in mind that dietary supplements are not intended to treat, cure, or prevent any diseases. Though nutraceuticals are routinely used to support certain health benefits, they are different from pharmaceuticals. Nutraceuticals are natural and work with the body’s chemistry to produce certain desired effects over time. Pharmaceuticals, on the other hand, are synthetically created to hack your body’s chemistry for a more immediate and dramatic effect. Understanding the difference between the two is key.
Omega-3s include three predominant subcategories: alpha-linolenic acids (ALAs), eicosapentaenoic acids (EPAs), and docosahexaenoic acids (DHAs). These differ in their carbon atoms and bonds. ALAs are found in plants, nuts, and canola oils, while DHAs and EPAs are in fish and fish oils.
In choosing an omega-3 supplement, you want to pay mind to the amount of fish oil or EPA/DHA in the product, as these are more easily absorbed by the body than ALAs.
Private Label Express offers a wide selection of stock fish oil, omega-3 solutions for you to choose from allowing you to find the perfect product to suit your brand and set you apart from the competition.
Your purchase includes all printing and packaging in your name, ensuring the product is fully branded and ready to go when you receive it.
We offer many other private label supplements besides Omega 3 Contact us and we can tell you more.
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