Thinking About Selling Probiotics Supplements?

When it’s time to introduce a new supplement product to your brand line up, experienced sellers understand the importance of doing proper market research before making the financial investment. Many dread choosing the “wrong product” to move forward with, making this part of the qualification process key to your continued success.

A Couple Of Factors To Consider

When considering your next product, the first key point to remember is that different supplements represent different potential opportunities.

For example, some nutritional supplements might have limited competition. Establishing your brand presence and gaining sales momentum may be easier in the beginning, but the potential sales upside may be limited as a result.

On the other hand, another supplement option may be massively popular worldwide, and the progress may be gradual, but the sales upside would be higher. Depending on your product launch strategy and chosen marketplace, these supplement options may be well worth the extra time and effort.

A third product opportunity may be what is considered an “industry staple” – they have displayed tried and true market resiliency over the years, making them a less volatile and more stable type of product to choose. Though it may not serve as the centerpiece of your product lineup, it could potentially be the perfect complementary option.

Another key factor to consider is which direction the product’s popularity seems to be trending in – does your research indicate an upward or downward trend?

Doing proper research is a vital step, but it is often overlooked by first-time private label business owners. Your brand could have a great message, ethically-sourced raw materials, and effective supplements, but without the demand, it doesn’t stand much of a chance at gaining traction. No matter how good the marketing may be, if consumers don’t see a need for it, they won’t buy it. And convincing a consumer that they need a product is a lot harder than simply already giving them what they already want.

Next, let’s examine the benefits and the business behind selling probiotic supplements so that you’re able to make an educated decision on whether they will work well with your brand’s product lineup.

A Closer Look At Probiotics Market Indicators…

As we mentioned earlier, each supplement will have its own market advantages and challenges, so below we’ll discuss prominent market indicators in more detail to determine the path of opportunity that probiotic supplements can provide you and your brand.

Search Engine Popularity

Over the last 5 years, there has been an overall 16% increase in search volume for probiotics. Searches reached the height of popularity towards the end of January 2018, and yearly spikes have been observed, during that same period, just after New Year’s Eve. In the 12 months ending in June 2020, search engine queries for probiotics have remained strong and stable. Furthermore, when examining 2020 so far, probiotics have managed to maintain a healthy volume of online inquiries despite not reaching the same heights from the previous year. At present, they are one of the most searched supplements on online marketplaces.

Sales Performance

Given how search engine queries have risen and that last year over 4 million Americans reported incorporating a probiot