When it’s time to introduce a new supplement product to your brand line up, experienced sellers understand the importance of doing proper market research before making the financial investment. Many dread choosing the “wrong product” to move forward with, making this part of the qualification process key to your continued success.
When considering your next product, the first key point to remember when making your selection is that different supplements represent different potential opportunities. For example, some nutritional supplements might have limited competition, so establishing your brand presence and gaining sales momentum may be easier in the beginning, but the potential sales upside may be limited as a result. Another supplement option may be massively popular worldwide, and by making early progress depending on your product launch strategy and chosen marketplace, the progress may be gradual, but the sales upside would be higher and well worth the extra time and effort. A third product opportunity may be what is considered an “industry staple” – they have displayed tried and true market resiliency over the years, making them a less volatile and more stable type of product to choose. Though it may not serve as the centerpiece of your product lineup, it could potentially be the perfect complementary option.
Another key factor to consider is which direction the product’s popularity seems to be trending in – does your research indicate an upward or downward trend?
Doing proper research is a vital step, but it is often an overlooked part of having a private label business by many first-timers. Your brand could have a great message, ethically-sourced raw materials, and effective supplements, but without the demand, it doesn’t stand much of a chance at gaining traction. No matter how good the marketing may be, if consumers don’t see a need for it, they won’t buy it. And convincing someone they need something is a lot harder than simply already giving them what they want.
We will examine the benefits and the business behind selling probiotic supplements so that you’re able to make an educated decision on whether or not it is the type of supplement that will work well with your brand’s product lineup.
As we mentioned earlier, each supplement will have its own market advantages and challenges, so below we’ll discuss prominent market indicators in more detail to determine the path of opportunity that probiotic supplements can provide you and your brand.
Over the last 5 years, there has been an overall 16% increase in search volume for probiotics. Searches reached the height of popularity towards the end of January 2018, and yearly spikes have been observed, during that same period, just after New Year’s Eve. In the 12 months ending in June 2020, search engine queries for probiotics have remained strong and stable. Furthermore, when examining 2020 so far, probiotics have managed to maintain a healthy volume of online inquiries despite not reaching the same heights from the previous year. At present, they are one of the most searched supplements on online marketplaces.
Given how search engine queries have risen and that last year over 4 million Americans reported incorporating a probiotic into their daily routine, it is understandable for Amazon sellers to average sales of upwards of ten thousand units per month in the U.S. alone. This is a feat that’s not necessarily attainable for the vast majority of supplements available online. Although this means high competition, we have found evidence that newer suppliers who take a long-term strategic approach can still find themselves among the top sellers, even the top 10
According to various studies, probiotics promote the proper balance of bacteria in the digestive system, which is intrinsically linked with overall health. These microbes have been found to serve several important functions, including producing additional energy by breaking down soluble fiber, producing vitamins such as biotin and vitamin K, preventing the growth of pathogens, and assisting in the development of the immune system. However, the most common reason that consumers cite for their interest in incorporating a probiotic into their daily routine is gut health. This is probably due to the supplement’s potential alleviative properties against gastrointestinal issues, and it’s capacity to aid nutrient digestibility.
Other consumers are attracted to probiotics supplements for their potential aid in weight loss. In one study, individuals classified as obese cited an 8.5% loss of belly fat after three months of taking a daily probiotic. These and other potential benefits to taking probiotics make clear why thousands of consumers purchase the supplement every day.
When looking to determine effectiveness, keep in mind that dietary supplements are not intended to treat, cure, or prevent any diseases. Though nutraceuticals are routinely used to support certain health benefits, they are different from pharmaceuticals. Nutraceuticals are natural and work with the body’s chemistry to produce certain desired effects over time. Pharmaceuticals, on the other hand, are synthetically created to hack your body’s chemistry for a more immediate and dramatic effect. Understanding the difference between the two is key.
Private Label Express offers a wide selection of stock supplement solutions for you to choose from allowing you to find the perfect product to suit your brand and set you apart from the competition. Your purchase includes all printing and packaging in your name, ensuring the product is fully branded and ready to go when you receive it.
We offer many other private label supplements besides probiotics Contact us and we can tell you more.
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