Thinking About Selling Rhodiola Rosea Supplements?
When it’s time to introduce a new supplement product to your brand lineup, experienced sellers understand the importance of doing proper market research before making a financial investment. Many dread choosing the “wrong product” to move forward with, making this part of the qualification process key to your continued success.
A Couple Of Factors To Consider
When considering your next product, the first key point to remember is that different supplements represent different potential opportunities.
For example, some nutritional supplements might have limited competition. Establishing your brand presence and gaining sales momentum may be easier in the beginning, but the potential sales upside may be limited as a result.
On the other hand, another supplement option may be massively popular worldwide, and the progress may be gradual, but the sales upside would be higher. Depending on your product launch strategy and chosen marketplace, these supplement options may be well worth the extra time and effort.
A third product opportunity may be what is considered an “industry staple” – they have displayed tried and true market resiliency over the years, making them a less volatile and more stable type of product to choose. Though it may not serve as the centerpiece of your product lineup, it could potentially be the perfect complementary option.
Another key factor to consider is which direction the product’s popularity seems to be trending in – does your research indicate an upward or downward trend?
Doing proper research is a vital step, but it is often overlooked by first-time private label business owners. Your brand could have a great message, ethically-sourced raw materials, and effective supplements, but without the demand, it doesn’t stand much of a chance at gaining traction. No matter how good the marketing may be, if consumers don’t see a need for it, they won’t buy it. And convincing a consumer that they need a product is a lot harder than simply already giving them what they already want.
Next, let’s examine the benefits and the business behind selling rhodiola rosea supplements so that you’re able to make an educated decision on whether they will work well with your brand’s product lineup.
A Closer Look At Rhodiola Market Indicators…
Historical search engine popularity and sales performance can provide a window to a supplement’s unique market challenges and advantages. That is why it is essential to invest some time researching a potential product as you would any other business venture. This information will help you determine the potential opportunity that rhodiola rosea can provide you and your brand.
Search Engine Popularity
Rhodiola rosea entered the public consciousness in December 2016. At this time, a successful Silicon Valley “startup” gained notoriety in several media outlets by using the ingredient to “bio-hack” the body in the hopes of enhancing workplace productivity. In this period, rhodiola rosea experienced a 52% spike in search engine popularity before returning to previous levels.
In the more recent 12 months prior to December 2020, rhodiola rosea experienced an increase of 66% in popularity. Now averaging thousands of monthly search inquiries in the United States alone.
In the same 12-month period, closely intertwined terms such as “rhodiola rosea Amazon ” increased in search volume by 500%. This data may provide two indications. First, it shows that a growing number of people are becoming aware of the ingredients and are looking to purchase it online. Secondly, that Amazon may be a good e-commerce platform for those looking to house their rhodiola rosea brand.
Other related terms such as “erectile dysfunction”, “fatigue”, “adrenal gland” and “depression” have increased in search popularity by 190%, 150%, 110%, and 90% respectively. We will touch on the reasons for this later in the article.
At the time of this writing, keyword costs for rhodiola and other closely related terms are fairly inexpensive relative to other, top tier supplement options.
When analyzing sales performance, we see that the global rhodiola rosea extract market is closely intertwined with the plant extract market, which is expected to grow at a CAGR of 12.8% to reach a value of USD 68.81 billion by 2026. Therefore the market for this ingredient is also expected to expand. Rhodiola rosea itself will grow at a CAGR of 1.7 and reach $37 million market value between 2021 and 2026.
This projection is also expected to expand as rising awareness surrounding wellbeing is anticipated to boost the mental health market as well. An increase that is expected to positively affect the market for rhodiola over time.
At a more granular level we see that the top ten sellers in e-commerce platforms such as Amazon are providing the public with thousands of units of the product every month. Many of these top sellers are able to move this mass of units even when having fewer than 500 customer reviews – making it a bit easier to enter this marketplace than with many other options.
Despite the relatively modest sales volume when compared to best sellers like Melatonin, the sales data remains very consistent. Coupled with the expected market growth it makes it an interesting niche selection for new brands and complementary products for existing vendors. In the end, if it is a product that serves the specific needs of your MVP customer, it will trump overall public sentiment.
Why Do Consumers Buy Rhodiola Rosea?
As previously mentioned consumers look towards using rhodiola rosea extract as a possible aid for their mental health distress and other health concerns. One double-blinded study provided participants with 400mg of the supplement every day for four weeks. At the end of the experiment, participants outside of the placebo group experienced an improvement in their levels of anxiety, stress, and fatigue. In addition to everyday fatigue, other studies have linked the ingredient to helping alleviate adrenal fatigue as well.
Rhodiola’s possible effectiveness against mild and moderate depression has also been studied. During a six-week experiment, people were randomly assigned into three groups. One group received a placebo while the other two received 340 mg or 680 mg of the supplement on a daily basis. The study concluded that both rhodiola groups saw an improvement in their overall depression, insomnia, and emotional stability when compared to the placebo group.
Finally the ingredient has also been investigated for possibly inhibiting the growth of bladder, colon, breast, and liver cancer cells. Although it is important to note that these were test-tube studies and no human studies have been conducted. Therefore it is impossible to tell if the product would have the same results in humans.
Finally, the product has been correlated with possibly assisting with the improvement of endurance for those with erectile dysfunction.
Nutraceutical vs. Pharmaceutical
When looking to determine effectiveness, keep in mind that dietary supplements are not intended to treat, cure, or prevent any diseases. Though nutraceuticals are routinely used to support certain health benefits, they are different from pharmaceuticals. Nutraceuticals are natural and work with the body’s chemistry to produce certain desired effects over time. Pharmaceuticals, on the other hand, are synthetically created to hack your body’s chemistry for a more immediate and dramatic effect. Understanding the difference between the two is key.
Key Factors Affecting Rhodiola Rosea Potency/Bioavailability – Salidroside…
Salidroside is the compound deemed responsible for rhodiola rosea’s mental health properties. This chemical has been extensively studied and found to be highly potent even in low concentrations, therefore a high dose is not necessary. Furthermore, in comparison to other natural compounds, Salidroside has been found to be highly bioavailable due to its water-solubility.
Are Rhodiola Rosea Supplements Right For Your Brand?
Private Label Express offers a wide selection of market-tested and proven stock solutions for you to choose from allowing you to find the perfect product to suit your brand and set you apart from the competition. Your purchase includes complementary label design, label printing, and label application in your name, ensuring the product is fully branded and ready to go when you receive it.
We offer many other private label supplements besides rhodiola, contact one of our experienced team members today for an in-depth, customized consultation.
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