As your contract manufacturer, we make your formula under your brand. Minimums are published for capsules, tablets, softgels, gummies and powder, the standard lead time is 10-12 weeks from payment, and you'll see a quotation before you pay.
Prefer to talk it through first?
Book a discovery call
Start with your product goals. We’ll discuss your options and review a quotation with you before you decide to proceed.
Identify the customer need, main ingredient or product concept you want to explore.
Tell us what you want to make, your formula status, preferred format and planned volume.
Talk through your product needs with our team by chat, phone or email.
Confirm your formula, quantity, quotation and timeline before deciding to proceed.
Make your payment to begin the standard 10-12-week production timeline.
The clock starts hereSee the minimum for your formatExplore the manufacturing process
Start with the application, or book a discovery call to talk it through first.
Whether you have a formula or need help developing one, start with the product you want to offer. A custom supplement manufacturer makes it to your specifications and packages it under your brand. PLE works with capsules, tablets, softgels, gummies and powder.
Compare formats in the format guidePick the situation closest to yours. Each card links to the part of this page that answers it.
Already selling supplements and ready to develop a formula for your brand?
See what changes for youPlanning your next SKU or production run? Check the quantity and timing involved.
See minimums and lead timeComparing manufacturing partners? Know what to ask about your formula, testing and production.
Questions to ask any manufacturerDo you sell on Amazon or your own store and want manufacturing and fulfillment from one partner?
Explore supplement fulfillmentCompare the minimum per SKU for your format and the standard lead time below. Use the calculator to estimate bottle quantities for capsules, tablets, softgels and gummies. Powder minimums are counted in containers. You can also book your discovery call or hop on our live chat to benefit from Private Label Express’ step-by-step guidance.
| Format | Minimum per SKU | Example at 60 count |
|---|---|---|
 CapsulesCapsule manufacturing | 150,000 capsules Counted in capsules | about 2,500 bottles |
 TabletsTablet manufacturing | 150,000 tablets Counted in tablets | about 2,500 bottles |
 SoftgelsSoftgel manufacturing | 300,000 softgels Counted in softgels | about 5,000 bottles |
 GummiesGummy manufacturing | 500,000 gummies Counted in gummies. Sugar-free options available. | about 8,300 bottles |
 Powder | 2,000 containers Counted in containers, not bottles | Not converted |
Example at 60 count
Capsules
150,000 capsules
about 2,500 bottles
Counted in capsules
Tablets
150,000 tablets
about 2,500 bottles
Counted in tablets
Softgels
300,000 softgels
about 5,000 bottles
Counted in softgels
Gummies
500,000 gummies
about 8,300 bottles
Counted in gummies. Sugar-free options available.
Powder
2,000 containers
Not converted
Counted in containers, not bottles
Planning a probiotic product? Explore our dedicated probiotic manufacturing page.
Probiotic manufacturingStandard lead time is
10-12 weeks
from receipt of your payment.
More than 95% of our products are formulated, manufactured, encapsulated and packaged in the United States using domestic and internationally sourced raw materials.
Certain specialty products may involve qualified international manufacturing or encapsulation facilities. Product-specific manufacturing origin is confirmed during the quotation and order-approval process.
Minimum Order Calculator
Estimated bottles at your minimum
2,500
This is an estimate.
Have your format and quantity?
Use the minimums to assess your planned order, inventory needs and budget. Established brands and newer brands with consistent sales can apply. You can bring a formula or get help developing one, Private Label Express is here to help keep the process moving productively towards your goals.
Explore the support you need to develop your product and coordinate what comes next.
For a truly unique formula you bring, PLE does not claim it, replicate it or make it for other brands. This commitment excludes simple formulas already common in the market.
You'll have your minimum per SKU, your quotation and the standard 10-12 week lead time in hand first. The lead time starts when we receive payment.
We help develop your formula, then design and print your labels in-house.
We can store and ship your finished goods too, including Seller Fulfilled Prime orders.
Explore supplement fulfillmentProducts we manufacture are third-party tested, and COAs and batch records are available for your run. Dealing with an Amazon request?
See Amazon compliance support
Private label supplements are made to your formula and sold under your brand. PLE makes them as a contract manufacturer.
WHITE LABEL
White label: an existing formula that a manufacturer already makes, sold under your label. You focus on branding and positioning instead of developing a formula, with less room to change the product itself.
Fits when you aren't ready to budget for a full production run. PLE's custom runs require the per-SKU minimum shown in the table above for capsules, tablets, softgels, gummies and powder.
PRIVATE LABEL
Develop a custom formula made for your brand, then have PLE manufacture it to your specifications. You shape the formula and label around the customer need you want to address.
Fits when an existing formula doesn't match the product you want to offer, or you need a production partner for a new or existing custom formula.
Considering a private label formula? Identify what you want to change about your next product so you can discuss those requirements with a manufacturing partner.
Explore Custom Minimums & Lead TimeUse these questions to resolve the details that matter to your project. PLE’s answers are included below.
Considering a manufacturing move or adding U.S. fulfillment? Explore how these brands approached those changes.
U.S. TikTok & Amazon Wellness Brand | manufacturing | Health & Wellness | 4/21/2026
How a growing brand eliminated logistics friction and unreliable lead times by moving fulfillment and manufacturing to the U.S.
Read Case Study: Transitioning from Overseas to U.S.-Based Production
European Amazon Seller | fulfillment | Amazon Prime Compliant | 4/21/2026
From 2,500 bottles on one SKU to high-volume multi-SKU market dominance in the U.S.
Read Case Study: Scaling 45,000+ Bottles Monthly for an International Amazon BrandEach case study describes one brand. For manufacturing origin, see “Where your product is made” in the minimums section above.
Private Label Express is independent and not affiliated with Amazon, TikTok or other third parties. Approvals and eligibility are not guaranteed.
See all case studiesA custom supplement manufacturer makes a formula to your specifications and packages it under your brand. PLE helps develop and manufacture custom supplements in the formats listed on this page.
They are closely related. A contract manufacturer makes a product to a brand's specification, sold under the brand's label. A custom supplement manufacturer works that way with a formula made for your brand. Private Label Express is a contract manufacturer of custom dietary supplements.
Minimums apply per SKU: 150,000 capsules or tablets, 300,000 softgels, 500,000 gummies, or 2,000 powder containers. Use the calculator to estimate bottle counts for capsules, tablets, softgels and gummies.
Capsules, tablets, softgels and gummies are counted individually. Divide that minimum by the count per bottle to estimate bottles. Powder is counted in containers and does not need this conversion.
Standard lead time is 10-12 weeks from receipt of your payment. Your application, discussion with our team, formula review and quotation come first, so allow for those steps when planning your schedule.
Both. Bring your formula or work with PLE to develop one to your specifications. Include your formula status in the application so our team can discuss the next steps with you.
When you bring a truly unique formula, Private Label Express does not claim it as its own, replicate it, or manufacture it for other brands. Simple formulas already common in the market are not covered by that commitment.
Products PLE manufactures are third-party tested. Certificates of analysis (COAs) and batch records are available for those products. Ask for the documents that apply to your format and run.
More than 95% of our products are formulated, manufactured, encapsulated and packaged in the United States using domestic and internationally sourced raw materials. Certain specialty products may involve qualified international facilities, with the specific manufacturing origin disclosed before order approval.
You receive a quotation after your application and formula review, so you can evaluate the cost before making payment. Pricing depends on the custom ingredients used. The calculator estimates bottle counts, not costs.
Yes. Newer brands that already sell consistently can apply. Your planned order must meet the minimum for your chosen format.
Share what you want to make, where you are with the formula, and your planned order volume. We’ll discuss your options and prepare a quotation following the formula review.
The application has six steps. Minimums vary by format and apply per SKU.
Prefer to call? (888) 404-2773
Reviewed by
CEO & Founder; Custom Supplement Formulation Expert
Custom supplement formulation, brand-to-formulator strategy
CEO and Founder of Private Label Express. Sixteen-plus years in custom formulation. Reviews and edits content on custom formulation strategy and feasibility for ecommerce sellers.
Read Robert De Lima's bioReviewed: October 16, 2026
Reviewed by
General Manager; Compliance & Production Expert
Label compliance, supplement production & operations
General Manager of Private Label Express, personally overseeing compliance and production company-wide. Sixteen years reviewing label compliance for ecommerce health and wellness brands. Reviews and edits content covering compliance and supplement operations/production.
Read Patrick Hackshaw's bioReviewed: October 16, 2026
None of our reviewers hold a medical, dietetic, or clinical license. This team reviews content on formulation strategy, compliance process, fulfillment operations, and general business decisions — not medical claims, health efficacy, safety, or dosage guidance.
Last updated: October 16, 2026
