Thinking About Selling SAM-e?
When it’s time to introduce a new supplement product to your brand lineup, experienced sellers understand the importance of doing proper market research before making a financial investment. Many dread choosing the “wrong product” to move forward with, making this part of the qualification process key to your continued success.
A Couple Of Factors To Consider
When considering your next product, the first key point to remember when making your selection is that different supplements represent different potential opportunities. For example, some nutritional supplements might have limited competition, so establishing your brand presence and gaining sales momentum may be easier in the beginning, but the potential sales upside may be limited as a result. Another supplement option may be massively popular worldwide, and by making early progress depending on your product launch strategy and chosen marketplace, the progress may be gradual, but the sales upside would be higher and well worth the extra time and effort. A third product opportunity may be what is considered an “industry staple” – they have displayed tried and true market resiliency over the years, making them a less volatile and more stable type of product to choose from. Though it may not serve as the centerpiece of your product lineup, it could potentially be the perfect complementary option.
Another key factor to consider is which direction the product’s popularity seems to be trending in – does your research indicate an upward or downward trend?
Doing proper research is a vital step, but it is often an overlooked part of having a private label business by many first-timers. Your brand could have a great message, ethically-sourced raw materials, and effective supplements, but without the demand, it doesn’t stand much of a chance at gaining traction. No matter how good the marketing may be, if consumers don’t see a need for it, they won’t buy it. And convincing someone they need something is a lot harder than simply already giving them what they want.
We will examine the benefits and the business behind selling SAM-e supplements so that you’re able to make an educated decision on whether or not it is the type of supplement that will work well with your brand’s product lineup.
A Closer Look At SAM-e Market Indicators…
For dietary supplements, some of the best market indicators include historical search engine and sales data. This information can help determine the potential opportunity that SAM-e can provide you and your brand.
Search Engine Popularity
SAM-e, otherwise known as S-adenosylmethionine, provides brands with two keyword options to leverage in their marketing. However, understandably, term “SAM-e” is the more popular of the two.
Search volume for SAM-e related terms has remained more-or-less consistent over the 5 years ending in June 2021. Averaging in the tens-of-thousands of searches per month, direct searches for SAM-e has an lower overall upside than many other dietary supplements currently on the market so it will be interesting to see how that translates to sales as we will examine in a bit.
When examining the search 12-month search data ending June 2021 , function related terms referencing “mood”, “depression” and “anxiety” have experienced an increase of 110%, 50%, and 200% respectively. It’s reasonable to surmise that this spike is due in no small part to quarantine fatigue, particularly during the winter months.
It is anticipated that the global SAM-e market will grow at a considerable rate between 2021 and 2027. During this time, the market is predicted to see a compounding annual growth rate (CAGR) of 5.6%, reaching a value of 5.74 billion by the end of the forecasted period.
It’s interesting to note that despite a lower ceiling on monthly search term volume, data from e-commerce platforms like Amazon reveal that the very top SAM-e brands average thousands of units sold monthly with a relatively low number of total reviews. Many of these top brands have cultivated fewer than 500 customer reviews, which could mean your brand would likely have one less barrier to gaining your share of the market relative to other, more saturated supplements.
Why Do Consumers Buy SAM-e Supplements?
SAM-e is an organic cofactor that is naturally produced and consumed in the liver. Despite the body’s natural ability to produce SAM-e, many who hope to reap its touted benefits choose to boost their levels via supplements.
One reason for consumption is that some studies say that the supplement may be a possible mood booster and calming agent. Since SAM-e is naturally responsible for helping the body produce and absorb chemicals like serotonin, melatonin, and dopamine, some researchers believe in this possible connection.
Some consume the supplement because research has also linked SAM-e to helping pain relief and possibly reducing inflammation. All while others seek the supplement for its natural ability to maintain cell membranes and aid in cellular growth. These are factors that studies have correlated with a healthier immune system, revealing another possible reason.
Nutraceutical vs. Pharmaceutical
When looking to determine effectiveness, keep in mind that dietary supplements are not intended to treat, cure, or prevent any diseases. Though nutraceuticals are routinely used to support certain health benefits, they are different from pharmaceuticals. Nutraceuticals are natural and work with the body’s chemistry to produce certain desired effects over time. Pharmaceuticals, on the other hand, are synthetically created to hack your body’s chemistry for a more immediate and dramatic effect. Understanding the difference between the two is key.
Key Factors Affecting SAM-e Potency/Bioavailability
The body’s ability to synthesize and absorb SAM-e is significantly dependent on the consumer’s dietary intake of folate and vitamin B12. Therefore it is recommended that consumers combine the supplement with a vitamin B-complex that provides both of these vitamins.
Is SAM-e Right For Your Brand?
Private Label Express offers a wide selection of market-tested and proven stock solutions for you to choose from allowing you to find the perfect product to suit your brand and set you apart from the competition. Your purchase includes complimentary label design, label printing, and label application in your name, ensuring the product is fully branded and ready to go when you receive it.
We offer many other private label supplements besides SAM-e, contact one of our experienced team members today for an in-depth, customized consultation.
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