Thinking About Selling Private Label Saw Palmetto Supplements?
When it’s time to introduce a new supplement product to your brand lineup, experienced sellers understand the importance of doing proper market research before making a financial investment. Many dread choosing the “wrong product” to move forward with, making this part of the qualification process key to your continued success.
A Couple Of Factors To Consider
When considering your next product, the first key point to remember when making your selection is that different supplements represent different potential opportunities. For example, some nutritional supplements might have limited competition, so establishing your brand presence and gaining sales momentum may be easier in the beginning, but the potential sales upside may be limited as a result. Another supplement option may be massively popular worldwide, and by making early progress depending on your product launch strategy and chosen marketplace, the progress may be gradual, but the sales upside would be higher and well worth the extra time and effort. A third product opportunity may be what is considered an “industry staple” – they have displayed tried and true market resiliency over the years, making them a less volatile and more stable type of product to choose from. Though it may not serve as the centerpiece of your product lineup, it could potentially be the perfect complementary option.
Another key factor to consider is in which direction the product’s popularity seems to be trending – does your research indicate an upward or downward trend?
Doing proper research is a vital step, but it is often an overlooked part of having a private label business by many first-timers. Your brand could have a great message, ethically sourced raw materials, and effective supplements, but without the demand, it doesn’t stand much of a chance at gaining traction. No matter how good the marketing may be, if consumers don’t see a need for it, they won’t buy it. And convincing someone they need something is a lot harder than simply already giving them what they want.
We will examine the benefits and the business behind selling saw palmetto and other prostate health-oriented supplements so that you’re able to make an educated decision on whether or not it is the type of supplement that will work well with your brand’s product lineup.
A Closer Look At The Market Indicators For Prostate Support Supplements
Let’s evaluate the current and historical market climate surrounding prostate health support supplements, like saw palmetto.
Search Engine Popularity
In the following paragraphs we will examine keyword search popularity relating to the product function, “prostate health”, in addition to one of the most widely sought and trusted ingredients, “saw palmetto”.
Popularity By Function
Prostate health is a hot topic, with the number of people searching for information about the gland and ways to keep it healthy steadily increasing over time. Over the last 12-months ending in July 2021, this trend has translated to a 58% rise in search volume for the term “prostate health.”
Furthermore, other function-related terms such as “prostate health supplements” and “prostate support” rose in popularity by 70% and 50%, respectively.
Popularity By Ingredient
An ingredient-specific analysis revealed that the search term “saw palmetto” rose gradually, yet significantly, over the last 5-year period, witnessing a 16% increase in the past 12 months. Today the term averages tens of thousands of high-intent to purchase monthly searches on e-commerce sites like Amazon.
Popular related terms provide a window into the many reasons why a customer might purchase this supplement. These phrases include: “is saw palmetto good for the prostate,” “saw palmetto dosage for hair loss,” “saw palmetto testosterone,” and “acne” which increased by 180%, 170%, 50%, and 180%, respectively.
The term “zinc,” which currently receives hundreds of thousands of searches every month, is also a related keyword often coupled with saw palmetto and found in Saw Palmetto Prostate Plus, our proprietary stock prostate support product. Other widely searched ingredients in our particular formulation includes beta-sitosterol, pygeum bark, copper, and lycopene.
The global saw palmetto market is currently experiencing an upward trend that is believed to continue over the next several years. In 2020, valued at $117.2 million, today, it is projected to reach $150.8 million by the end of 2027, growing at a 4.3% rate.
E-commerce data also looks encouraging. The top 10 brands for prostate supplements are currently averaging tens of thousands of units sold every month. These sales are accumulated among the very top who average tens of thousands of customer reviews.
However, sales are evenly distributed between the remaining top eight players, who average a few thousand reviews – Meaning that it is not yet too late for a brand to try to reach these ranking heights.
Furthermore, the majority of these top prostate supplement brands offer single-ingredient saw palmetto formulas. This insight may point to another possible entry point into the top 10 for those who can provide a unique, multi-ingredient saw palmetto formula like our very own Saw Palmetto Prostate Plus.
Why Do Consumers Buy Saw Palmetto Prostate Plus?
According to the Mayo Clinic, more than two million American men leverage saw palmetto to help maintain good prostate health.
Furthermore, the Food and Drug Administration (FDA) commonly recommends saw palmetto as a supplementary treatment for an enlarged prostate. Several studies also indicate that saw palmetto could help boost libido and possibly slow down hair loss by stopping testosterone breakdown in the body.
Zinc, lycopene, and beta-sitosterol are also studied for their potential positive effects on prostate health. In fact, in humans, observational studies link high intakes of lycopene to a 32–50% possibly lower risk of prostate ailments. Finally, along with zinc and copper gluconate, saw palmetto could also help alleviate levels of bacteria that cause acne, according to recent research.
Nutraceutical vs. Pharmaceutical
When looking to determine effectiveness, keep in mind that dietary supplements are not intended to treat, cure, or prevent any diseases. Though nutraceuticals are routinely used to support certain health benefits, they are different from pharmaceuticals. Nutraceuticals are natural and work with the body’s chemistry to produce certain desired effects over time. Pharmaceuticals, on the other hand, are synthetically created to hack your body’s chemistry for a more immediate and dramatic effect. Understanding the difference between the two is key.
Is Saw Palmetto Prostate Plus Right For Your Brand?
Private Label Express offers a wide selection of market-tested and proven stock solutions for you to choose from, allowing you to find the perfect product to suit your brand and set you apart from the competition.
Your purchase includes complimentary label design, label printing, and label application in your name, ensuring the product is fully branded and ready to go when you receive it.
We offer many other private label supplements besides Saw Palmetto Prostate Plus, contact one of our experienced team members today for an in-depth, customized consultation.