Thinking About Selling Spirulina Supplements?
When it’s time to introduce a new supplement product to your brand line up, experienced sellers understand the importance of doing proper market research before making the financial investment. Many dread choosing the “wrong product” to move forward with, making this part of the qualification process key to your continued success.
A Couple Of Factors To Consider
When considering your next product, the first key point to remember is that different supplements represent different potential opportunities.
For example, some nutritional supplements might have limited competition. Establishing your brand presence and gaining sales momentum may be easier in the beginning, but the potential sales upside may be limited as a result.
On the other hand, another supplement option may be massively popular worldwide, and the progress may be gradual, but the sales upside would be higher. Depending on your product launch strategy and chosen marketplace, these supplement options may be well worth the extra time and effort.
A third product opportunity may be what is considered an “industry staple” – they have displayed tried and true market resiliency over the years, making them a less volatile and more stable type of product to choose. Though it may not serve as the centerpiece of your product lineup, it could potentially be the perfect complementary option.
Another key factor to consider is which direction the product’s popularity seems to be trending in – does your research indicate an upward or downward trend?
Doing proper research is a vital step, but it is often overlooked by first-time private label business owners. Your brand could have a great message, ethically-sourced raw materials, and effective supplements, but without the demand, it doesn’t stand much of a chance at gaining traction. No matter how good the marketing may be, if consumers don’t see a need for it, they won’t buy it. And convincing a consumer that they need a product is a lot harder than simply already giving them what they already want.
Next, let’s examine the benefits and the business behind selling spirulina supplements so that you’re able to make an educated decision on whether they will work well with your brand’s product lineup.
A Closer Look At Spirulina Market Indicators…
Each supplement offers unique market challenges and advantages. For this reason, it is essential to invest some time in researching vital market indicators in detail. This will allow you to determine the potential opportunity that spirulina supplements could offer your brand and yourself!
Search Engine Popularity
When looking at recent data from the period ending in August 2020, we see that search engine popularity has increased by 32% in the last 12-months. During this same time, it was also observed that spirulina encompasses a search inquiry of 285,333 searches a month. Although these recent findings are encouraging, it is important to note that they are only a part of the super food’s story.
By looking at keyword performance for the search term “spirulina” over five years, we see that interest in the supplement increased by 50% between November 2015 to August 2020. This trajectory indicates a good, long-term trend toward continuous growth.
Overall, in the span of these 5 years, search terms relating to “spirulina” for health and wellness experienced yearly seasonal surges, each time returning to previous average levels.
Like most nutritional supplements, there is a dramatic seasonal surge at the beginning of every year due to the renewed commitment to health-related New Year’s resolutions made by many. The most popular related queries are regarding the benefits of spirulina and its main active ingredient “phycocyanin”, which we will touch on later in this article
When we examine the sales performance of spirulina supplements in the United States, we see that there is an actively growing market. In 2018, the global spirulina market size was $348 million and is projected to reach $779 million by 2026, growing at a rate of 10.5%.
A reputable market report indicates that the growth of the spirulina market is mainly attributed to increasing health and wellness trends, growing vegetarianism, and rising malnutrition around the world. The report further supports the projected growth of the market by highlighting factors such as the stringent regulations regarding the inclusion of synthetic colors and flavors; increasing preference for spirulina sourced pigments and omega-3 fatty acids; the growing use of spirulina in aquaculture diets; and the increase in the number of products that include spirulina as an ingredient across the globe.
When you look at the remaining sales volume outside the very top, it appears to be evenly distributed across key e-commerce platforms. With the right tools, proper brand positioning, and the right manufacturing partner, your brand can earn a significant share of the spirulina market
Why Do Consumers Buy Spirulina?
Consumer research suggests that people tend to buy spirulina due to its excellent nutritional content and health benefits. Algaes like this one, are rich in proteins, minerals, and amino acids, which make them an ideal fit for consumers seeking the much-needed nutritional boost.
Spirulina is rich in nutrients, beyond those found in an average daily vitamin. According to the Food and Drug Administration (FDA), spirulina contains significant amounts of calcium, niacin, potassium, magnesium, B vitamins, and iron. It also has essential amino acids and high levels of protein which make up about 60 to 70 percent of spirulina’s dry weight.
Nutraceutical vs. Pharmaceutical
When looking to determine effectiveness, keep in mind that dietary supplements are not intended to treat, cure, or prevent any diseases. Though nutraceuticals are routinely used to support certain health benefits, they are different from pharmaceuticals. Nutraceuticals are natural and work with the body’s chemistry to produce certain desired effects over time. Pharmaceuticals, on the other hand, are synthetically created to hack your body’s chemistry for a more immediate and dramatic effect. Understanding the difference between the two is key.
Key Factors Affecting Spirulina Potency
The concentration of key, active ingredients in a spirulina supplement is a vital part of how potent a formulation will be. One such active ingredient is phycocyanin, a naturally occurring biologically active compound with powerful antioxidant and anti-inflammatory properties.
Are Spirulina Supplements Right For Your Brand?
Private Label Express offers a wide selection of stock spirulina solutions for you to choose from allowing you to find the perfect product to suit your brand and set you apart from the competition.
Your purchase includes all printing and packaging in your name, ensuring the product is fully branded and ready to go when you receive it.
We have many additional supplement options that you might want to look at as well: Private Label Vitamin C, Private Label Vitamin D, Private Label Zinc, and Private Label Multivitamins. We offer many other private label supplements besides spirulina Contact us and we can tell you more.
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