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Thinking About Selling Vitamin B Complex Supplements?

When it’s time to introduce a new supplement product to your brand lineup, experienced sellers understand the importance of doing proper market research before making a financial investment. Many dread choosing the “wrong product” to move forward with, making this part of the qualification process key to your continued success.

A Couple Of Factors To Consider

When considering your next product, the first key point to remember is that different supplements represent different potential opportunities.

For example, some nutritional supplements might have limited competition. Establishing your brand presence and gaining sales momentum may be easier in the beginning, but the potential sales upside may be limited as a result.

On the other hand, another supplement option may be massively popular worldwide, and the progress may be gradual, but the sales upside would be higher. Depending on your product launch strategy and chosen marketplace, these supplement options may be well worth the extra time and effort.

A third product opportunity may be what is considered an “industry staple” – they have displayed tried and true market resiliency over the years, making them a less volatile and more stable type of product to choose. Though it may not serve as the centerpiece of your product lineup, it could potentially be the perfect complementary option.

Another key factor to consider is which direction the product’s popularity seems to be trending in – does your research indicate an upward or downward trend?

Doing proper research is a vital step, but it is often overlooked by first-time private label business owners. Your brand could have a great message, ethically-sourced raw materials, and effective supplements, but without the demand, it doesn’t stand much of a chance at gaining traction. No matter how good the marketing may be, if consumers don’t see a need for it, they won’t buy it. And convincing a consumer that they need a product is a lot harder than simply already giving them what they already want.

Next, let’s examine the benefits and the business behind selling vitamin B supplements so that you’re able to make an educated decision on whether they will work well with your brand’s product lineup.

A Closer Look At Vitamin B Complex Market Indicators…

Each supplement offers unique market challenges and advantages. For this reason, it is essential to invest some time in researching vital market indicators in detail. This will allow you to determine the potential opportunity that vitamin B complex supplements could offer your brand.

Search Engine Popularity

In the 12 months ending in October of 2020, the search term vitamin B complex received an average of 151,000 to 200,000 unbranded monthly searches. During this period and the five years ending in October of 2020, search engine popularity for the term remained stable while also experiencing an increase of approximately 20% between December 2019 and October 2020.

During the same period ending in October of 2020, the related search term “vitamin B complex gummies” rose in popularity by 130%. Simultaneously, the related terms “B Complex with vitamin C” and “super B complex with vitamin C” also increased by 80% and 60%, respectively. Stability over time is a highly encouraging aspect when looking to offer a vitamin B complex supplement in the market today.

Sales Performance

In 2018, vitamin B complex had a growing 5.1% share of the dietary supplement market, only behind multivitamins and vitamin D3.

Since then, market research suggests that an increasing number of American adults (45% to be exact