Thinking About Selling Vitamin B Complex Supplements?
When it’s time to introduce a new supplement product to your brand lineup, experienced sellers understand the importance of doing proper market research before making a financial investment. Many dread choosing the “wrong product” to move forward with, making this part of the qualification process key to your continued success.
A Couple Of Factors To Consider
When considering your next product, the first key point to remember is that different supplements represent different potential opportunities.
For example, some nutritional supplements might have limited competition. Establishing your brand presence and gaining sales momentum may be easier in the beginning, but the potential sales upside may be limited as a result.
On the other hand, another supplement option may be massively popular worldwide, and the progress may be gradual, but the sales upside would be higher. Depending on your product launch strategy and chosen marketplace, these supplement options may be well worth the extra time and effort.
A third product opportunity may be what is considered an “industry staple” – they have displayed tried and true market resiliency over the years, making them a less volatile and more stable type of product to choose. Though it may not serve as the centerpiece of your product lineup, it could potentially be the perfect complementary option.
Another key factor to consider is which direction the product’s popularity seems to be trending in – does your research indicate an upward or downward trend?
Doing proper research is a vital step, but it is often overlooked by first-time private label business owners. Your brand could have a great message, ethically-sourced raw materials, and effective supplements, but without the demand, it doesn’t stand much of a chance at gaining traction. No matter how good the marketing may be, if consumers don’t see a need for it, they won’t buy it. And convincing a consumer that they need a product is a lot harder than simply already giving them what they already want.
Next, let’s examine the benefits and the business behind selling vitamin B supplements so that you’re able to make an educated decision on whether they will work well with your brand’s product lineup.
A Closer Look At Vitamin B Complex Market Indicators…
Each supplement offers unique market challenges and advantages. For this reason, it is essential to invest some time in researching vital market indicators in detail. This will allow you to determine the potential opportunity that vitamin B complex supplements could offer your brand.
Search Engine Popularity
In the 12 months ending in October of 2020, the search term vitamin B complex received an average of 151,000 to 200,000 unbranded monthly searches. During this period and the five years ending in October of 2020, search engine popularity for the term remained stable while also experiencing an increase of approximately 20% between December 2019 and October 2020.
During the same period ending in October of 2020, the related search term “vitamin B complex gummies” rose in popularity by 130%. Simultaneously, the related terms “B Complex with vitamin C” and “super B complex with vitamin C” also increased by 80% and 60%, respectively. Stability over time is a highly encouraging aspect when looking to offer a vitamin B complex supplement in the market today.
In 2018, vitamin B complex had a growing 5.1% share of the dietary supplement market, only behind multivitamins and vitamin D3.
Since then, market research suggests that an increasing number of American adults (45% to be exact), consume a vitamin B complex supplement daily, leading to steady market growth in 2020. Furthermore, the vitamin B complex market is projected to increase at a considerable pace during the forecast period between 2020-2026. According to trusted market reports, this is likely due to the rising use of vitamin B complex within the beauty, energy drink, and agriculture industries globally.
Data from e-commerce marketplaces such as Amazon indicate a stable worldwide market for vitamin B complex supplements. When considering the data surrounding these supplements, it is easy to see how there is substantial opportunity for new suppliers to enter the market with high hopes of finding stability. When it comes to volume, the monthly sales of vitamin B complex supplements among the top sellers, average several thousands of units a month.
Why Do Consumers Buy Vitamin B Complex?
Vitamin B complex is a supplement mixture of 8 different B vitamins. These include B-1 (thiamine), B-2 (riboflavin), B-3 (niacin), B-5 (pantothenic acid), B-6 (pyridoxine), B-7 (biotin), B-9 (folic acid) and B-12 (cobalamin).
B-group vitamins have a limited capacity for storage within the body, and since they are not produced naturally, they must be consumed through food or supplements.
Multiple research studies have linked the consumption of B vitamins to the possible increase in the growth of red blood cells. In turn, this function can help transport oxygen to the body tissue, increasing energy. Additional studies have connected the supplement to possible muscle growth. Both of these functions have made the supplement popular among athletes.
Other studies indicate that the consumption of vitamin b complexes can also help promote a healthier appetite, improved digestion, and cardiovascular health. Finally, vitamin B complex has also been attributed to sexual health benefits such as possible increased testosterone levels in men.
Nutraceutical vs. Pharmaceutical
When looking to determine effectiveness, keep in mind that dietary supplements are not intended to treat, cure, or prevent any diseases. Though nutraceuticals are routinely used to support certain health benefits, they are different from pharmaceuticals. Nutraceuticals are natural and work with the body’s chemistry to produce certain desired effects over time. Pharmaceuticals, on the other hand, are synthetically created to hack your body’s chemistry for a more immediate and dramatic effect. Understanding the difference between the two is key.
Key Factors Affecting Vitamin B Complex Potency
Vitamin B9, also known as folate, is a naturally occurring form of this B-group vitamin. Folic acid is the synthetic form of folate. According to scientific research, vitamin b complex with folic acid is more bioavailable than vitamin b complex supplements that do not include this synthetic form of Vitamin B9. In fact, according to extensive research by the American Journal of Nutrition, “there is broad agreement that natural folate is less bioavailable than folic acid with a median relative bioavailability of 65%.”
Are Vitamin B Complex Supplements Right For Your Brand?
Private Label Express offers a wide selection of market-tested and proven stock solutions for you to choose from allowing you to find the perfect product to suit your brand and set you apart from the competition. Your purchase includes complementary label design, label printing, and label application in your name, ensuring the product is fully branded and ready to go when you receive it.
We offer many other private label supplements besides vitamin B complex, contact one of our experienced team members today for an in-depth, customized consultation.
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