When it’s time to introduce a new supplement product to your brand line up, experienced sellers understand the importance of doing proper market research before making the financial investment. Many dread choosing the “wrong product” to move forward with, making this part of the qualification process key to your continued success.
When considering your next product, the first key point to remember when making your selection is that different supplements represent different potential opportunities. For example, some nutritional supplements might have limited competition, so establishing your brand presence and gaining sales momentum may be easier in the beginning, but the potential sales upside may be limited as a result. Another supplement option may be massively popular worldwide with a lot of competition; the progress may be more gradual, but the sales upside would be higher and well worth the extra time and effort. A third product opportunity may be what is considered an “industry staple” – they have displayed tried and true market resiliency over the years, making them a less volatile and more stable type of product to choose. Though it may not necessarily serve as the centerpiece of your product lineup, it could potentially be the perfect complementary option.
Another key factor to consider is which direction the product’s popularity seems to be trending in – does your research indicate an upward or downward trend?
Doing proper research is a vital step, but it is often an overlooked part of having a private label business by many first-timers. Your brand could have a great message, ethically-sourced raw materials, and effective supplements, but without the demand, it doesn’t stand much of a chance at gaining traction. No matter how good the marketing may be, if consumers don’t see a need for it, they won’t buy it. And convincing someone they need something is a lot harder than simply already giving them what they want.
We will examine the benefits and the business behind selling vitamin C supplements so that you’re able to make an educated decision on whether or not it is the type of supplement that will work well with your brand’s product lineup.
As we mentioned earlier, each supplement will have its own market advantages and challenges, so let’s take the time to examine a few market indicators in more detail to determine what kind of opportunity Vitamin C supplements represent for you and your brand.
Within the 5 years between 2015 and 2020, the search engine popularity for “vitamin c” as a term has surged by as much as 54% in both the United States and other parts of the world.
Like many health supplements, this particular supplement demonstrates seasonal surges toward the end and beginning of the year as consumers begin to work on their health resolutions in more earnest. Over this period, we are seeing steady incremental growth worldwide year-over-year.
Going beyond the normal seasonal increase we discussed earlier, when examining the time period just after late January 2020, there has been an additional, significant 25% spike in search volume likely due to concerns surrounding the coronavirus and the role that vitamin C is playing in its treatment by medical professionals on the frontline in China and abroad.
Vitamin C is very likely the most popular choice among all vitamins, with market interest that rivals some of the other most sought after multi-ingredient herbal supplement combinations out there.
Sales activity for this massively popular vitamin shows that there is a healthy and active market that is able to sustain dozens upon dozens of brands with a remarkably even market share and considerable monthly sales upside for each one. Not many nutritional supplement options out there can make this impressive statement. Capsules, tablets, and gummies are all viable high-sales potential options when considering Vitamin C as a product.
As mentioned earlier, seasonal spikes in sales can be attributed to an increase in demand due to health-related New Year’s resolutions as well as during flu season. Recent concerns surrounding the flu-like coronavirus have fueled an additional spike in sales volume worldwide due to Vitamin C’s possible role in being tested as a treatment option.
Here is a direct quote from the Vitamin C Fact Sheet for Health Professionals shared on the U.S. Department of Health & Human Services Website, “Due to its function as an antioxidant and its role in immune function, vitamin C has been promoted as a means to help… numerous health conditions”.
Are there any health risks involved? The fact sheet expounds further, “Vitamin C has low toxicity and is not believed to cause serious adverse effects at high intakes.”
Further, humans are not able to synthesize Vitamin C internally like some other animals, so supplementation is a necessary component of introducing its potential health benefits
When looking to determine effectiveness, keep in mind that dietary supplements are not intended to treat, cure, or prevent any diseases. Though nutraceuticals are routinely used to support certain health benefits, they are different from pharmaceuticals. Nutraceuticals are natural and work with the body’s chemistry to produce certain desired effects over time. Pharmaceuticals, on the other hand, are synthetically created to hack your body’s chemistry for a more immediate and dramatic effect. Understanding the difference between the two is key in managing expectations over your desired effect.
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