When it’s time to introduce a new supplement product to your brand line up, experienced sellers understand the importance of doing proper market research before making the financial investment. Many dread choosing the “wrong product” to move forward with, making this part of the qualification process key to your continued success.
When considering your next product, the first key point to remember when making your selection is that different supplements represent different potential opportunities. For example, some nutritional supplements might have limited competition, so establishing your brand presence and gaining sales momentum may be easier in the beginning but the potential sales upside may be limited as a result. Another supplement option may be massively popular worldwide with a lot of competition; the progress may be more gradual, but the sales upside would be higher and well worth the extra time and effort. A third product opportunity may be what is considered an “industry staple” – they have displayed tried and true market resiliency over the years, making them a less volatile and more stable type of product to choose. Though it may not necessarily serve as the centerpiece of your product lineup, it could potentially be the perfect complementary option.
Another key factor to consider is which direction the product’s popularity seems to be trending in – does your research indicate an upward or downward trend?
Doing proper research is a vital step, but it is often an overlooked part of having a private label business by many first-timers. Your brand could have a great message, ethically-sourced raw materials, and effective supplements, but without the demand, it doesn’t stand much of a chance at gaining traction. No matter how good the marketing may be, if consumers don’t see a need for it, they won’t buy it. Convincing someone they need something is a lot harder than simply giving them what they already want.
We will examine the benefits and the business behind selling vitamin D supplements so that you’re able to make an educated decision on whether or not it is the type of supplement that will work well with your brand’s product lineup.
As we mentioned earlier, each supplement will have its own market advantages and challenges, so let’s take the time to examine a few market indicators in more detail to determine what kind of opportunity vitamin D supplements represent for you and your brand.
When examining the time period between 2015 to 2019, the popularity for “vitamin D” as a search term has been stable and consistent in the United States, enjoying a slight seasonal bump upward around the beginning of each year. Average monthly search volume for terms relating to and including vitamin D is just above one million queries in the U.S. alone – making it historically one of the top-searched dietary supplements out there.
Notably, so far in 2020, the average monthly search traffic for vitamin D related inquiries has substantially increased by 50% above the previous year’s average! With such a notable uptick on an already popular supplement, this important vitamin deserves serious consideration as a dietary supplement product option that is potentially poised to reach new heights.
UPDATE: At the time of the writing of this article, we are in the midst of the spread of the coronavirus, COVID-19. Due to recently highlighted clinical studies and mainstream media coverage relating to vitamin D and COVID-19, it has experienced a sudden and dramatic spike in monthly search frequency. Recent data shows that search traffic has maintained this high level so far, signaling the possibility of a more permanent overall traffic increase going forward.
According to Google data, the top search terms relating to vitamin D are “vitamin D deficiency” and “low vitamin D”, this demonstrates that people understand that not having enough of this important vitamin in your diet can negatively affect your health. One way for our body to produce vitamin D naturally is through exposure to sunlight but there are a number of factors that may limit our ability to get the sufficient amounts needed to be properly nourished. In these cases, your body can get additional vitamin D through the foods that you eat and through taking dietary supplements.
In a 2011 abstract, the overall prevalence rate of vitamin D deficiency was found to be 41.6% in the U.S.. It was also estimated that 1 billion people are deficient worldwide according to a 2014 published study entitled “Understanding Vitamin D Deficiency”.
So what can happen as a result of this deficiency? Fatigue, muscle pain, hair loss, impaired healing, loss of bone density, and compromised immune function to name a few of the most significant potential consequences studied.
When looking to determine effectiveness, keep in mind that dietary supplements are not intended to treat, cure, or prevent any diseases. Though nutraceuticals are routinely used to support certain health benefits, they are different from pharmaceuticals. Nutraceuticals are natural and work with the body’s chemistry to produce certain desired effects over time. Pharmaceuticals, on the other hand, are synthetically created to hack your body’s chemistry for a more immediate and dramatic effect. Understanding the difference between the two is key.
Two of the main forms of vitamin D you will find is ergocalciferol, AKA vitamin “D2”, and cholecalciferol, better known as vitamin “D3”.
While ergocalciferol (vitamin D2) can be found in some plants, yeasts, and mushrooms, cholecalciferol (vitamin D3) is found in some fatty fish and egg yolks among other animal-based foods. So which form is best?
In a 1998 clinical trial, it was concluded that vitamin D3 was 70% more effective than D2 at increasing the overall amount of vitamin D in the system of test subjects and further stated that, “The assumption that vitamins D2 and D3 have equal nutritional value is probably wrong and should be reconsidered.”
Private Label Express offers a wide selection of stock vitamin D solutions for you to choose from allowing you to find the perfect product to suit your brand and set you apart from the competition.
Your purchase includes printing and packaging in your name, ensuring the product is fully branded and ready to go when you receive it.
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Once approved, your labels are printed, applied, and shipped within only 2 to 3 weeks (*average time for stock items)
When it comes to competing with brands around the world, we understand what it takes to help power you to the next level of your success. Make our team part of your team today and experience the difference in having an FDA-inspected, GMP Certified, nutritional supplement manufacturer on your side.
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