Thinking About Selling Zinc Supplements?
When it’s time to introduce a new supplement product to your brand line up, experienced sellers understand the importance of doing proper market research before making the financial investment. Many dread choosing the “wrong product” to move forward with, making this part of the qualification process key to your continued success.
A Couple Of Factors To Consider
When considering your next product, the first key point to remember is that different supplements represent different potential opportunities.
For example, some nutritional supplements might have limited competition. Establishing your brand presence and gaining sales momentum may be easier in the beginning, but the potential sales upside may be limited as a result.
On the other hand, another supplement option may be massively popular worldwide, and the progress may be gradual, but the sales upside would be higher. Depending on your product launch strategy and chosen marketplace, these supplement options may be well worth the extra time and effort.
A third product opportunity may be what is considered an “industry staple” – they have displayed tried and true market resiliency over the years, making them a less volatile and more stable type of product to choose. Though it may not serve as the centerpiece of your product lineup, it could potentially be the perfect complementary option.
Another key factor to consider is which direction the product’s popularity seems to be trending in – does your research indicate an upward or downward trend?
Doing proper research is a vital step, but it is often overlooked by first-time private label business owners. Your brand could have a great message, ethically-sourced raw materials, and effective supplements, but without the demand, it doesn’t stand much of a chance at gaining traction. No matter how good the marketing may be, if consumers don’t see a need for it, they won’t buy it. And convincing a consumer that they need a product is a lot harder than simply already giving them what they already want.
Next, let’s examine the benefits and the business behind selling zinc supplements so that you’re able to make an educated decision on whether they will work well with your brand’s product lineup.
A Closer Look At Zinc Market Indicators…
As we mentioned earlier, each supplement will have its own market advantages and challenges, so let’s take the time to examine a few market indicators in more detail to determine what kind of opportunity zinc supplements represent for you and your brand.
Search Engine Popularity
Within the years between 2014 to 2019, the popularity for “zinc” as a search term has been stable and consistent in the United States, enjoying a slight seasonal bump upward around the beginning of the year. Like most nutritional supplements, zinc benefits from the renewed commitment made by many with health-related New Year’s resolutions, although the effect of this seasonal bump is a bit more modest for vitamins and minerals than for supplements that are known to specifically help support a healthy weight, for example. Despite this, this essential trace element has been a mainstay of pharmacies worldwide due to the fact that the body cannot store excess zinc, making regular consumption a best practice in combating zinc-deficiency.
When we examine the sales performance of zinc supplements in the United States, we see that the increase in search volume has positively impacted sales numbers as well, making it one of the top-selling dietary supplement ingredients available on the market at the time we are writing this article. Supplement products featuring zinc as either a primary or secondary ingredient are definitely getting more attention than ever before. Can this newfound sales increase be sustained? Only time will tell…
When you examine the top-selling brands currently selling zinc supplements, sales appear to be pretty evenly distributed across the top 10 of a few key eCommerce platforms. A positive indicator to consider is that some of the newer sellers on marketplaces like Amazon, eBay, and Jet are showing promising sales volume, thousands of units per month, despite not yet having many reviews – so the opportunity to do well early is certainly there for those taking the right approach. Because of its current spot in the mainstream limelight, many merchants have jumped at the chance to score big by selling zinc supplements, making it a competitive market but with the right tools, proper brand positioning, deep market research, and a customer-centric focus your brand could make its way toward becoming a top seller. Be sure to consider a manufacturing partner that can help provide a unique competitive advantage; if they are able to demonstrate stable and consistent turnaround times with transparent communication, you will be off to a great start.
Why Do Consumers Buy Zinc?
In 1961, zinc deficiency in humans was discovered to be a world-wide malnutrition concern. Since zinc is an essential micronutrient that is key to many aspects of our health and due to the fact that our bodies cannot produce or store zinc, dietary supplementation is a necessary step to maintaining a healthy nutritional balance. This is important because a few of the key body functions zinc is an essential component of: cell growth and division, protein production, DNA synthesis, enzyme reactions, and immune function.
Nutraceutical vs. Pharmaceutical
When looking to determine effectiveness, keep in mind that dietary supplements are not intended to treat, cure, or prevent any diseases. Though nutraceuticals are routinely used to support certain health benefits, they are different from pharmaceuticals. Nutraceuticals are natural and work with the body’s chemistry to produce certain desired effects over time. Pharmaceuticals, on the other hand, are synthetically created to hack your body’s chemistry for a more immediate and dramatic effect. Understanding the difference between the two is key.
Key Factors Affecting Zinc Supplement Potency…
When looking at potential zinc supplement options, you will notice that there are a few different types. The type of zinc in your supplement will determine its cost and bioavailability, or “effective potency”. Here is a brief summary of a few key zinc types:
- Zinc gluconate and zinc orotate is the most common and cost-effective
- Zinc citrate is similar to zinc gluconate but is less bitter-tasting
- Zinc picolinate is more of a premium ingredient that research has suggested is the form of zinc that features the best bioavailability
Are Zinc Supplements Right For Your Brand?
Private Label Express offers a wide selection of market-tested and proven stock solutions for you to choose from allowing you to find the perfect product to suit your brand and set you apart from the competition. Your purchase includes complementary label design, label printing, and label application in your name, ensuring the product is fully branded and ready to go when you receive it.
We offer many other private label supplements besides zinc, contact one of our experienced team members today for an in-depth, customized consultation.
Call Us Today 888-404-2773