Private Label Express

How to Start a Supplement Brand in 2026

Start simple with one or two products.
Use low-MOQ private label formulas to move fast.
Focus first on branding, label compliance, and marketing.
Learn more

How to Start a Supplement Brand in 2026 — Simple Checklist

Launching a supplement brand is easier than ever if you follow a clean, step-by-step plan.

Step 1: Choose Your Niche

Examples:

  • Weight management
  • Men’s health
  • Women’s health
  • Stress & mood
  • Performance
  • Longevity

Step 2: Select Your Product

Start with just one hero SKU to reduce risk.

Step 3: Choose a Manufacturer

Look for:

  • USA-based
  • GMP facility
  • Clear pricing
  • Real turnaround times
  • Good communication, transparency and responsiveness 

Step 4: Create Your Label

Ensure:

  • FDA compliance
  • Supplement facts accuracy
  • Readable, clean design
  • Correct claims

Step 5: Decide Where to Sell

  • Amazon
  • Shopify
  • TikTok Shop
  • Wholesale
  • Local retail

Step 6: Order Your First Batch

Start small: 200–1,000 units.

Need a partner who can help with every step?

Private Label Express supports new brands.