Thinking About Selling Black Maca?
When it’s time to introduce a new supplement product to your brand lineup, experienced sellers understand the importance of doing proper market research before making a financial investment. Many dread choosing the “wrong product” to move forward with, making this part of the qualification process key to your continued success.
A Couple Of Factors To Consider
When considering your next product, the first key point to remember is that different supplements represent different potential opportunities.
For example, some nutritional supplements might have limited competition. Establishing your brand presence and gaining sales momentum may be easier in the beginning, but the potential sales upside may be limited as a result.
On the other hand, another supplement option may be massively popular worldwide, and the progress may be gradual, but the sales upside would be higher. Depending on your product launch strategy and chosen marketplace, these supplement options may be well worth the extra time and effort.
A third product opportunity may be what is considered an “industry staple” – they have displayed tried and true market resiliency over the years, making them a less volatile and more stable type of product to choose. Though it may not serve as the centerpiece of your product lineup, it could potentially be the perfect complementary option.
Another key factor to consider is which direction the product’s popularity seems to be trending in – does your research indicate an upward or downward trend?
Doing proper research is a vital step, but it is often overlooked by first-time private label business owners. Your brand could have a great message, ethically-sourced raw materials, and effective supplements, but without the demand, it doesn’t stand much of a chance at gaining traction. No matter how good the marketing may be, if consumers don’t see a need for it, they won’t buy it. And convincing a consumer that they need a product is a lot harder than simply already giving them what they already want.
Next, let’s examine the benefits and the business behind selling black maca supplements so that you’re able to make an educated decision on whether they will work well with your brand’s product lineup.
A Closer Look At Black Maca Market Indicators…
Prior to starting a business or adding a new product to your brand, it is crucial to scrutinize a product’s market advantages and challenges. For dietary supplements, some of the best market indicators include historical search engine and sales data. This information can help determine the potential opportunity that black maca can provide you and your brand.
Search Engine Popularity
As a keyword, black maca has experienced a steady 44% rise in popularity during the last five years ending in January 2021. During the final 12 months of that period, the term remained relatively stable and now averages tens of thousands of searches every month.
In the same 12-month period mentioned above, related terms like “black maca benefits” increased by 250% in popularity. While other phrases like “black maca for men” and “testosterone” increased by 110% and 70% accordingly. These findings are possibly related to the supplement’s functionality which is addressed later in the copy.
Current search engine optimization analysis indicates moderate difficulty in outranking current competitors on the first search results pages for black maca and similar terms. Therefore a strong marketing strategy is recommended. Thankfully, the pay-per-click cost for some of these search terms falls well below average, making ranking an easier plight.
At a 30,000 foot view, our analysis reveals that the black maca market is slated to reach $59 million by 2025. During this forecasted period, 40% of the growth will be driven by North America and South America.
At the brand level, data from e-commerce platforms reveals that the top ten players in the market are distributing thousands of units of black maca every month.
Despite this comparatively modest volume, sales numbers remain disproportionately solid and consistent, with many sellers seeing handsome returns on their investments. Overall, these indicators denote an interesting niche selection and complementary product in black maca.
Why Do Consumers Buy Black Maca?
Athletes, older adults, and various other demographics consume black maca products for a variety of reasons. However, as indicated by the most popular related keywords uncovered by our research, many use the product to encourage sexual wellbeing.
One randomized study tried to find evidence of this function by providing 131 participants with the ingredient over six weeks. After the experiment, researchers noted that those who had consumed black maca reported a significant increase in sexual desire than those in the control group.
Another experiment also linked black maca to sexual health. After asking participants to consume the supplement for four months, researchers analyzed subjects’ sperm count. The analysis revealed an increase in the volume, count, and motility of the participant’s sperm.
As stated, bodybuilders and athletes are also fans of the supplement. Although no concrete evidence confirms maca muscle mass or strength benefits, some experiments have linked the ingredient to these functions. Coupled with its rich concentration of carbs and nutrients, it is no surprise it is so popular with this group.
Finally, some supporting evidence links maca to improved cognitive function, motor coordination, and endurance. With these functions, black maca is believed to be the most effective in comparison to other varieties. However, this evidence comes from animal studies on middle-aged mice, not humans.
Nutraceutical vs. Pharmaceutical
When looking to determine effectiveness, keep in mind that dietary supplements are not intended to treat, cure, or prevent any diseases. Though nutraceuticals are routinely used to support certain health benefits, they are different from pharmaceuticals. Nutraceuticals are natural and work with the body’s chemistry to produce certain desired effects over time. Pharmaceuticals, on the other hand, are synthetically created to hack your body’s chemistry for a more immediate and dramatic effect. Understanding the difference between the two is key.
What are the Key Factors Affecting Black Maca Potency/Bioavailability… Its Black Pepper…
Black maca is a type of tuber, which makes it difficult to digest in its natural form. Even as an extract, the product still has poor bioavailability. Therefore to increase the body’s ability to absorb black maca, many suppliers include black pepper in their supplements.
What makes the addition of black pepper so effective is its ability to inhibit how the liver gets rid of foreign substances. However, due to the chemical composition of black pepper, it helps make black maca more bioavailable – allowing it to be easily absorbed rather than flushed out, giving you a much more effective product.
Is Black Maca Right For Your Brand?
Private Label Express offers a wide selection of market-tested and proven stock solutions for you to choose from allowing you to find the perfect product to suit your brand and set you apart from the competition. Your purchase includes complimentary label design, label printing, and label application in your name, ensuring the product is fully branded and ready to go when you receive it.
We offer many other private label supplements besides black maca, contact one of our experienced team members today for an in-depth, customized consultation.
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