Thinking About Selling Turmeric Supplements?
When it’s time to introduce a new supplement product to your brand line up, experienced sellers understand the importance of doing proper market research before making the financial investment. Many dread choosing the “wrong product” to move forward with, making this part of the qualification process key to your continued success.
A Couple Of Factors To Consider
When considering your next product, the first key point to remember is that different supplements represent different potential opportunities.
For example, some nutritional supplements might have limited competition. Establishing your brand presence and gaining sales momentum may be easier in the beginning, but the potential sales upside may be limited as a result.
On the other hand, another supplement option may be massively popular worldwide, and the progress may be gradual, but the sales upside would be higher. Depending on your product launch strategy and chosen marketplace, these supplement options may be well worth the extra time and effort.
A third product opportunity may be what is considered an “industry staple” – they have displayed tried and true market resiliency over the years, making them a less volatile and more stable type of product to choose. Though it may not serve as the centerpiece of your product lineup, it could potentially be the perfect complementary option.
Another key factor to consider is which direction the product’s popularity seems to be trending in – does your research indicate an upward or downward trend?
Doing proper research is a vital step, but it is often overlooked by first-time private label business owners. Your brand could have a great message, ethically-sourced raw materials, and effective supplements, but without the demand, it doesn’t stand much of a chance at gaining traction. No matter how good the marketing may be, if consumers don’t see a need for it, they won’t buy it. And convincing a consumer that they need a product is a lot harder than simply already giving them what they already want.
Next, let’s examine the benefits and the business behind selling turmeric supplements so that you’re able to make an educated decision on whether they will work well with your brand’s product lineup.
A Closer Look At Turmeric Market Indicators…
As we mentioned earlier, each supplement will have its own market advantages and challenges, so let’s take the time to examine a few market indicators in more detail to determine what kind of opportunity turmeric supplements represent for you and your brand.
Search Engine Popularity
Within the last 5 years (2014 to 2019), the search engine popularity for “turmeric” as a search term has surged by as much as 62% both in the United States and worldwide. Like most nutritional supplements, there is a dramatic seasonal surge at the beginning of every year; no doubt due to the renewed commitment made by many with health-related New Year’s resolutions.
The most popular related queries are regarding the benefits of turmeric and its main active ingredient “curcumin” – this is a positive indicator of potential continued market growth as the public at large is seeking more information on its health benefits. Year over year, this product is showing continued upside as its search engine interest continues to consistently reach new heights with no discernable end in sight.