Private Label Express

Benefits, Process and Costs of Private Label Supplements

Learn how private label supplements can help you enter the market faster. This blog explains the process, benefits, and associated costs.

The Benefits of Private Label Supplements

Fast time-to-market

3–5 weeks for most capsule and tablet formulas.

Low minimum order quantities

Start small: 200–500 units per SKU.

Lower cost compared to custom formulations

No R&D fees, pilot batches, or stability testing required.

Proven formulas

Stock formulas have real-world success behind them — fewer unknowns.

Fully branded product

Your labels, your identity, your marketing.

The Private Label Manufacturing Process (Step-by-Step)

Step 1: Choose Your Formula

Capsules, gummies, powders, tablets, softgels — pick a category that fits your audience.

Step 2: Approve Your Label

You can supply your own design or have our in house team create your label design.

Step 3: Production Begins

Raw materials are weighed, blended, encapsulated/tableted, and prepared for bottling.

Step 4: Bottling and Packaging

Includes:
• Bottles
• Caps
• Induction seals
• Labels
• Lot numbers
• Expiration dates

Step 5: Final Inspection + Shipping

Your finished goods are packed and shipped to:
• Your warehouse
• Amazon FBA
• Shopify 3PL
• Direct-to-your-home fulfillment

Typical Timelines (Realistic and Up-to-Date)

Stock formulas (Capsules, Tablets, Gummies, Softgel in Bottles)

2–5 weeks (depending on availability)

Stock formulas (Powders in Stick packs or Tubs)

5–8 weeks (depending on availability)

Custom Formulas

8–14+ weeks

Minimum Order Quantities (What to Expect)

These MOQs exist because of batching, machine setup time, and raw material minimums.

Capsules/Tablets

• Stock formulas: 200–1,000 bottles per SKU
• Custom capsules/tablets: 150,000 capsules/tablets divided by your desired fill count.

Gummies

• Stock formulas: 200–1,000 bottles per SKU
• Custom gummies: 500,000 gummies divided by your desired fill count.

Powders

• Stock formulas: 7,500 sticks or 1,500 tubs
• Custom powders: 20,000 sticks or 2,000 tubs

What Influences Manufacturing Costs

Raw Material Pricing

Some ingredients are cheap (Vitamin C), others are premium (CoQ10, Ashwagandha, Curcumin).

Capsule/Gummy/Powder Format

Gummies cost more due to labor and equipment.

Bottle + Label Choice

White, black, or clear bottles — plus label stock and finishes.

Labor + Bottling

Includes encapsulation, counting, sealing, labeling, and QC.

Testing Requirements

Many brands request COAs, microbial testing, and potency verification.

Need fast production or private label support?

Private Label Express can help.

Email us at [email protected] or chat with us today.

White Label vs. Private Label vs. Contract Manufacturing

Explore the key differences between private label, white label, and contract manufacturing. Find the best approach for launching or scaling your supplement brand.
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Frequently Asked Questions

Find clear answers to the most common questions in our Frequently Asked Questions section. Everything you need to know in one place.
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